Yellow.
What do we know about yellow?
Well, once again, yellow, just like red, it is very bright.
And it attracts a lot of attention, especially with black.
Very visible.
There's a reason for all those workers having very
bright yellow outfits, signals caution.
But, quite unlike red, people generally dislike yellow.
So if you like yellow, well, better luck there.
Very narrow target audience.
And this is the least favorite color for females and
the second least favorite color for males.
I don't know, I would recommend to avoid yellow.
If you want to use yellow, I'd rather use something like orange.
However, golden yellow, of course, is everybody's favorite color.
Golden yellow signals status because of its association with gold.
Also, yellow is good in the context of skin color.
Tan means healthy for some reason, I don't know.
Also, I don't know, just a funny fact,
75% of all the pencils sold in the world are yellow or orange.
I don't know why is that but seems like a very good color if you are a pencil.
So, yellow attracts attention, especially in combination with black.
Golden yellow signals status and it is bad for almost everything else.
So I would recommend avoiding yellow or choosing orange instead.
Green, green is very close to yellow.
In Russian, [FOREIGN], very close semantically.
In English green, grass, grow are related words.
And green, of course, will mean peaceful, calm, and natural.
And green is an excellent color for everything associated with nature, and for
everything that has to do with our bodies.
And this is perhaps the reason why McDonald's tried to go green.
Short exposure to green fosters creativity in human beings.
If you are exposed to a flash of green before solving a creative task,
you are more likely to produce more solutions and
more creative solutions to a task.
Long term exposure reduces stress.
If you want to reduce stress, go out on a walk to a park.
So green signals naturalness.
It is calm and relaxed and it stimulates creativity and
in this regard it is very close to blue.
Well, blue is civilization.
Blue means civilization.
Blue is open and creative and non-aggressive and
non-domineering and honest and all things good.
It is friendly, it is peaceful.
The only thing it is bad for, well, seems to be, is food.
Blue food generally means spoiled food.
Blue is linked to competence, it is associated with intelligence,
communication, trust, efficiency, duty, and logic.
Many experiments have found that.
If you google business people or businessmen, this is what you will see.
Imagine all those people wearing red, it will be a disaster.