>> Thinking from your personal experience where you want to go with this,
what is your vision?
And what are the challenges that you see, broadly speaking?
>> Yeah, well, I'd like to quit my part-time job and
dive into it full-time because then I can commit myself better.
And I would like that.
>> Okay, so what would that require?
>> Well, it's not something I can do from one day to the other, but
I would like to gradually get less and less hours where I am now,
get more hours into this, and then eventually have it take over.
I don't want to make money on this, I want things to just.
>> But at the end of the day, I guess you still have an income requirement.
>> Yeah, I want to keep the basics but its not something I want to profit on.
>> So if you phase out your part-time job and phase in this,
you should at least get the same for your basic needs that you're getting now.
>> Around the same amount.
If it's a little bit less,
I don't mind if it's a little bit less than what I make now.
>> Okay, but the point is you still need a revenue, right?
>> Yes.
>> And right now, the revenue that you get is none.
>> Yep. >> And all the money goes straight from
the people who buy the beanies to this organization called Hus Forbi.
>> Yeah.
>> And you don't touch the money in any ways?
>> No.
>> So, realistically speaking, if you were to make a living out of this,
at some point you're going to need to also take money, because that
is what you need to cover what you're giving away, in terms of not working.
In a way, the relationship here between the buyers and Hus Forbi,
and how it's distributed to the homeless people, might
need to change because you're going to need to take a cut of it,
otherwise you will never be able to engage more in this.
>> Yeah. But if we said one day would be maybe for
example, 50, 50.
>> Mm-hm.
>> All I'd do is take 50% to run the operation.
>> Yes. >> And to have my part of it as well.
And the other 50 I'd like to, in cooperation with Hus Forbi,
to figure out what would be the best way to spend that part of the money.
>> To spend that money, okay, and I guess.
>> To help the homeless.
>> To help the homeless, of course, but some of it at some point will have to end
in your pocket as well to compensate for the fact that you're losing.
>> So that would be when everything else is paid for, whatever production help,
whatever you're going to have in the future?
>> Exactly.
>> Then, I would have a cut in the end, and that would be it.
>> Of course.
And, using Hus Forbi as a partner organization is, at this stage, and
probably for a long while, a very good idea.
>> Yeah. >> It probably is going to require a bit
more specific, targeted, work.
You mentioned doing other things, spending the money in different ways.
What are you thinking about, more specifically?
Making sure that Hus
Forbi spends the money on the homeless in a specific way.
>> Well they could be making, there's a lot of shops that have
bread that is almost out of date or something, and you can buy it cheap.
I would help them buy all that, make the sandwiches, and feed the homeless,
or do events where you could do workshops, or
so you could sit down with the homeless and help.
They can help me decide.
>> So essentially, the value proposition could expand beyond the beanies.
>> Yes.
>> So, it could for example, be workshops as you mentioned.
It could be workshops that are done with the homeless so
they can participate and co-creating, yeah.
>> Or it could be volunteers.
>> Could be volunteers, yeah.
>> Volunteer workshops where people can come and learn how to make one beanie.
They can take that knowledge with them home and buy their own wool and
maybe give me the hats, and I give them to the homeless.
>> Yes. >> So yeah.
>> Events.
So that could also be.
>> That could be making sandwiches for them, make some coffee.
Sit down, have a conversation.
>> Yeah. >> Maybe invite some of the volunteers so
they can get an insight into what the homeless people are like and
what their lives are like.
>> So essentially, this is going to require liquidity,
it's going to require money.
And this money so far goes straight into, Hus Forbi, the organization, so
you going to need to work with them to figure out how do we split the pie and
how do we target that money to actually develop these
things that makes sense for you.
>> Yeah. >> So
that could be one avenue that this could actually take and develop.
Assuming that you now get more volunteers, and people you attract, volunteers.
And they learn how to crochet.
>> Yeah. >> They really like it.
You're going to have more production.
>> Mm.
>> So maybe it's going to more difficult to sell to the individual buyers,
because you can't go yourself to everybody and sell.
So you're going to need to change your channels, what thoughts have you got here?
Things that could be above direct sales or more than direct sales.
>> Well you could also, there is free templates for websites where you
could start off with a free template and maybe see how that goes and
eventually when the money is coming in you can start paying in for
a bit of design, but to start off with a web shop would be a really good idea
>> So, a good idea. People could go in, a
link to your community, and then people could actually buy directly from you.
>> Yes. >> Still with a payment system
that gives money to Hus Forbi.
>> Yeah. >> That could be a great way of growing
the company.
>> Yes.
>> What about retail stores?
We mentioned it briefly last time.
Is that something that is worth considering?
>> I'm thinking with the retail store, the price would now be 150.
You would maybe add a 20%,
and maybe the store would get that for having them in the shop.
>> Yeah. >> Or something like
that could be developed.
I'm not sure about the exact idea yet.
>> No, no. Which is very interesting.
And here you have a number of different opportunities or
options that you can- >> Yes.
>> Work with in terms of how you price this-
>> Another idea would
be the one-for-one concept.
>> Yes. >> Yeah, so the normal customer will
come in, buy one beanie- >> Yeah.
>> Actually pay for two and give the second one to the homeless people.
>> Yes, so again you're marking the money directly
for a beanie- >> Yeah.
>> that goes to the homeless.
>> Yep.
>> That sounds actually really, really interesting.
Now do you see any, or maybe we should think also in terms of customer segments.
Could you consider other segments?
We discussed companies as an option.
What, is that something that you're interested in?
>> Well in my apartment right now, they're building a roof, and
it will take maybe a year, and they work outside all the time.
And a lot of people do work outside, and in the harsh Danish winters,
you do need something warm.
>> Mm-hm.
>> So I was considering maybe making company packs,
where you sell, if you have got ten employees, you order ten hats.
>> Yeah.
And you can get your company logo with my logo on it.
>> Yes, that could be a good idea.
>> And that's an idea I also have to work on.
>> And of course if there is a different customer segment,
as we learned looking at the business model canvas, the value proposition
most likely is going to have to be adapted to the customer segment.
>> Yes. >> So
that you have this fit that we're talking about.
>> Yes. >> So
it could be that the homeless view this as, they require quality.
They want it to be very warm and durable.
You could say that the individual buyers might want it to be hip and
signal that they're sustainable.
>> Yeah. >> And maybe the companies want
something different.
Maybe they- >> Maybe they want a certain color.
Like a company color.
>> Maybe they want a certain color that's, exactly.
>> Yep.
So, essentially you're going to need to find out what the companies want.
>> Yeah. >> So in that sense,
this tool here, is actually quite interesting, it's a good, useful tool.
Because all these things are either happening, or
they are about to happen and haven't happened yet.
So what you're saying here in essence, is: homeless people like my beanies.
>> Yep.
>> Individual buyers like my beanies.
And the question you should ask yourself, is this something that I know?
Or something that I think I know?
And so far, you know that the homeless like it, because you are already doing it.
>> Yes, I get a lot of hugs and kisses, so,
it must be proof [CROSSTALK] >> Exactly, so
that's a good indication, yeah.
>> Yes.
>> The individual buyers- >> Mm-hm.
>> They also like it because you're selling-
>> And they recommend-
>> And they recommend.
>> To friends, yes.
>> Exactly, so this is also tested.
You might want to sell more- >> Yeah.
>> Then you figure out, should it be cheaper, should it be warmer,
should it be more funky?
Should I just target the marketing more- >> Yeah.
>> in order to increase the sale?
But essentially, you already have a dialogue.
>> Mm. >> It's the same kind of dialogue that
you're going to need to engage with with potential companies if you want to go
down that avenue.
>> Yeah. >> Because,
then you're going to need to figure out: is this actually something that they want?
>> Yeah. >> And do you need an adaptation?
Do you need an adaptation, for example, in the sales channels?