Diversity and Inclusion at SAP | Anka Wittenberg

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Unleashing the Impact of your Social Enterprise

22 calificaciones

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Copenhagen Business School

Unleashing the Impact of your Social Enterprise

22 calificaciones

Curso 3 de 3 en SpecializationSocial Entrepreneurship

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share. Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!

De la lección

Growth and Replication of Social Enterprises

Welcome! In week 4 we will talk about how social enterprises can replicate their social innovations. We will focus on the case of Specialisterne, which demonstrates that also mixed approaches can be valuable and we will also listen to best-practice examples of India and the U.S. Finally you will be asked to give advice about the the Mobility CarSharing case.

Replicating Social Innovations18:12

Diversity and Inclusion at SAP | Anka Wittenberg5:11

Conoce a los instructores

Kai Hockerts

Centre for Corporate Social Responsibility

You might ask and

say, wow, why does SAP need a Chief Diversity and Inclusion Officer?

Why is SAP so much focusing on diversity and inclusion and

also investing a lot of resources, a lot of budget, a lot of time and effort?

It is very clear.

We do have a very clear business case to drive diversity and inclusion at SAP.

If I just look, it has a clear impact on employee engagement, and that's what all

the studies show, the Gallup studies,the Forbes studies, the McKinsey's that we see.

It also has a clear impact on our customer orientation and on our customer

satisfaction and diversity and inclusion has a clear impact on our innovation.

Now customer orientation, let's just talk about that.

SAP has over 310,000 customers.

In over 150 different countries.

If we don't reflect the diversity of our customers in our workforce,

how can we ensure then that we find the right solutions for

challenges we might not even know about today?

How can we ensure that we understand our customers correctly, and how we

can really really help our customers to be successful and to be innovative.

Now, those are the underlying causes why we at SAP

have been very much focusing on diversity and on inclusion.

But here, we have very much an end-to-end look.

We don't only look at gender

intelligence, that's what everybody's talking about.

We also look about the different generations.

We look at cultures and identity and we also look at how can we really and

truly integrate people with disability

into our workforce? Well, we have started about three years ago,

and it was a grassroot initiative in India, is our program Autism at Work.

We actually started with a workshop with young people who, a lot of them were not

communicating.

But who were able to use iPads that we had sponsored

to communicate with their parents and with their teachers.

What we learned was that there is a very correlation between people with autism and

some of the skills that we need into the IT.

So we started our program Autism at Work, where we made a very bold statement:

To have 1% of our workforce

by the year 2020 with people who have been diagnosed with autism.

SAP is one of the biggest software providers in the world.

We are the number one cloud company in the world.

But we are not the experts in regards to autism.

So therefore we looked for a strong partner,

somebody who has been working for a long time with people with autism, and

who are a true partner, and we found that with Specialisterne,

a company actually coming from Denmark, whose goal it is to create one

million jobs for people with autism and we partnered, we partnered three years ago.

On a very trusted relationship, we learned together.

We also did our lessons learned together, things that we don't need to repeat.

But, our goal was always to find a sustainable model

to integrate people with autism in the workforce.

And, if I talk about sustainability,

we also talk about the resources we need here.

It's the budget and also the set-up: how can we ensure this is scalable?

How can we ensure that this is something that we can run on a global base?

And that is where we were able to have with Specialisterne a partner

who would grow with us.

And it is for sure sometimes challenging.

I mean, if you think about it.

SAP right now has over 78,000 people worldwide.

We are in 115 different countries, we have 120 different

nationalities. Just at our headquarters in Walldorf near Frankfurt,

we have over 90 different nationalities.

And then we have a social entrepreneur like Specialisterne with

a lot less resources, but wanting to grow with us on a global base.

I know we learn from each other.

And that is, I think, also the way we should look at the workforce of

the future, the way we collaborate in the future.

It will only work if we work very closely together.

And if I say we, I mean it's the corporate world, I mean it's the non-profit

organizations, it is the academia and it is the public sector.

If we work together, if we really collaborate, if we really

use our connectional intelligence, that is when we can have an impact in the world.

And SAP's motto is: make the world run better and improve people's lives.

I strongly believe this is a wonderful way to showcase this.

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