I have to admit that I love shopping, especially when I get to choose some new pieces to wear at work. For example, this shirt I'm wearing is one of my favorites, and I bought it from a local store. Have a look at the shirt or top you are wearing. Do you remember going into the store to buy it? Was it easy to find the style, size, and color you've been looking for? How long did it take you to find the exact match? Did you to try online shopping first? Have you considered online shopping at all? How often are you shopping for clothes and looking for fashion brands? If you're buying from a specific clothing brands, such as Zara, H&M, Benetton or Uniqlo, have you ever noticed how fast their retail stores tend over their clothes and present new styles? When fashion designs move quickly from the catwalk into retail stores, it is called fast fashion. For many of us, it is likely that the garment we are wearing now, or other items in our wardrobes are from brands such as Zara H&M. This means brands like Zara, H&M, and Uniqlo can sell high volumes at generally low prices. The ability to sell high volumes at low prices enabled by customer demand-led fashion design is the core of their competitive strategy. This strategic importance requires a deeper understanding of supply chain capabilities as well as business strategy. This week, we'll focus on a strategic view of supply chain management and how it can be leveraged to define the main characteristics of supply chains, namely being market responsive or physically efficient. Finally, we'll seek to understand the implications of achieving strategic fit for global supply chains. As we cover all of the topics in this video, we'll look at the fundamental questions that every global business needs to consider as a first step to increasing the efficiency and effectiveness of its supply chain.