Using Factor Analysis to Identify Underlying Constructs - Part 1

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Del curso dictado por Emory University
Survey analysis to Gain Marketing Insights
26 calificaciones
Emory University
26 calificaciones
Curso 4 de 6 en SpecializationFoundations of Marketing Analytics
De la lección
Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.

Conoce a los instructores

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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