Assessing the Value of Information

Del curso dictado por Emory University
Managing Uncertainty in Marketing Analytics
38 calificaciones
Emory University
38 calificaciones
Curso 2 de 6 en SpecializationFoundations of Marketing Analytics
De la lección
Randomness and Probability
Module 1 focuses on developing an understanding where randomness appears in marketing problems. You will learn basic rules for calculating the probability of outcomes. We will also examine how these rules can be applied to determine the value of information

Conoce a los instructores

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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