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A/B Testing

Course video 24 of 65

Nothing will help a team deliver better outcomes like making sure they’re building something the user values. This might sound simple or obvious, but I think after this module it’s likely you’ll find opportunities to help improve your team’s focus by testing ideas more definitively before you invest in developing software. In this module you’ll learn how to make concept testing an integral part of your culture of experimentation. We’ll continue to apply the Lean Startup methods you learned in ‘Running Product Design Sprints’ (and/or you can review the tutorials in the Resources section). We’ll look at how high-functioning teams design and run situation-appropriate experiments to test ideas, and how that works before the fact (when you’re testing an idea) and after the fact (when you’re testing the value of software you’ve released).

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