Anchoring and Price Primacy

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Destrezas que aprenderás

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Revisiones

4.8 (230 calificaciones)
  • 5 stars
    86%
  • 4 stars
    13%
  • 3 stars
    1%
  • 2 stars
    0%
RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

JL

Apr 21, 2020

Excellent course on pricing. Too bad Demand Curve and Coinjoint analysis are not tools too often available in companies;-(

De la lección
Considering the Human Nature of Customers

Impartido por:

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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