Case Debrief: Adios Junk Mail

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Destrezas que aprenderás

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Reseñas

4.8 (279 calificaciones)
  • 5 stars
    86.02%
  • 4 stars
    12.18%
  • 3 stars
    1.07%
  • 2 stars
    0.35%
  • 1 star
    0.35%
EV
24 de jun. de 2020

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

MY
2 de nov. de 2020

Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.

De la lección
Measuring Customer Preferences

Impartido por:

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
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    Thomas Kohler

    Associate Director, Pricing
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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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