Differentiating Customer Value by Customer Segment

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Del curso dictado por University of Virginia
Customer Value in Pricing Strategy
84 calificaciones
University of Virginia
84 calificaciones
Curso 2 de 4 en SpecializationPricing Strategy Optimization
De la lección
Understanding Customer Value

Conoce a los instructores

  • Jean Manuel Izaret
    Jean Manuel Izaret
    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler
    Thomas Kohler
    Associate Director, Pricing
    Marketing, Sales & Pricing Practice
  • Ronald T. Wilcox
    Ronald T. Wilcox
    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
    Marketing

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