Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Module Lessons
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Destrezas que aprenderás
Capabilities Analysis, Business Strategy, Competitive Position, Strategic Analysis, Industry Structure
Revisiones
AJ
May 17, 2020
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring.\n\nEven the peer review was done very fast without having to wait for long.
SH
Apr 09, 2020
learned some great stuff on how to analyse a company's position.\n\nthe report was difficult to do, since its been a while since I've had homework, but did help with the overall understanding.
De la lección
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
Impartido por:
Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Jared Harris
Samuel L. Slover Research Chair in Business Administration
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