Focusing Innovation with the Business Model Canvas

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Del curso dictado por University of Virginia

Innovating with the Business Model Canvas

17 calificaciones

University of Virginia

Innovating with the Business Model Canvas

17 calificaciones

Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.

De la lección

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.

Focusing Innovation with the Business Model Canvas2:03

Conoce a los instructores

Alex Cowan
Faculty & Batten Fellow
Darden School of Business

The truth is there's nothing easy about running a business,

particularly if you want to do it well,

and I think the single hardest thing is

creating focus and that requires deciding on that focus yourself.

So, out of the 10 things you might want to do,

what are the one or two that you're actually going to do and do well,

and then discussing and communicating that focus with

the rest of your team in a way that's relevant and actionable to them.

My name is Alex Cowan.

I'll be your instructor in this course.

I have been an entrepreneur,

and an entrepreneur meaning I've started a new venture inside an existing company.

And as I went through

these ventures and I began to advise ventures and invest in ventures,

I learned about a few things that consistently worked and didn't work and out of that,

I've formulated this venture design process that I use across

various teaching and learning resources and I love

the Business Model Canvas as a focal tool

for operating a business and working with the team.

And I think what's great about it is that it's on this one single page.

All the key elements and the interrelationships between those key elements are

there and that helps you push yourself to decide what's really important,

where your focus really lies,

and then it's this nice simple thing that you can

use to discuss and communicate that focus with your stakeholders.

And I think if you get comfortable with the business model canvas,

you'll be relieved to hear that you'll probably never have to

write another business plan or operating plan again,

at least not a long one.

And I think you probably found that when you had to do those plans in the past,

maybe you started off excited,

but I doubt that you stayed that way and I doubt your readers did.

This is a great tool to use for your primary focus on running

a business and I'm so excited that you decided to join me for the course.

I think you're going to enjoy using the Business Model Canvas a lot.

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