We're going to cover key partners now. This may or may not be something you need to focus material time on. If we think about the stage of your venture or your project with these four steps, that we've been using the kind of anchor our view of that. I would say that in these early phases, generally speaking, even if you have kind of a working idea that we're going to use this channel, this third-party sales force or consulting for us to help amplify and sell our stuff, probably this phase and even in the early stages of this phase here, you probably need to be doing this stuff yourself and learning about it. And the reason why, is that a partner can't create the magic for you of taking customers successfully through the customer journey and making sure that you've thought about and tested and smooth out the big rough spots. In theoretically they could, but they have their own business to attend to. They're not there to do all the innovation for you and figure it out in most cases. And so typically, I advise startups to really maybe think about this as a destination, but not to worry too much about trying to make this happen in the early phases, because again you really need, when you're in these early phases, we'll sort of say this chunk. You really need a lot of intimacy with the customer experience so that you can assist a key partner later on, hypothetically, in scaling it up. And that is the case for Enable Quiz. These learning management system companies, that sort of solve a bigger scope of problems in this area of recruiting talent and cultivating and upskilling internal talent might be good partners. But if they walk into a learning management system company and say, "We have this idea that we've tested a little bit for this quizzing solution." They're not that's not going to register with the, but if they come into them with this thing of, "We've done this, we've tested it out, we have a bunch of super duper happy customers and a scale with recipe for growth," that's maybe something they're going to pay attention to because they know that it's something that they could potentially amplify, hypothetically. Consultancies, same thing. Third-party sales forces of any stripe, I mean, they may be a great place to help and Enable Quiz, go sell their product. But, Enable Quiz companies to be able to put the magic of the product market fit and the customer journey into a box, and hand it over to these partners and assist them with it. All that said, if you do have a mature business and you've got partners, you need to be able think about whether they're uniquely strategically important. And really, the way to do that is to think about these things that you see as key activities, things that relate to this making this product market fit happen and amplifying it that are that are uniquely strategically important, and that's how you think about delineating who is really a key partner and isn't. While I would take a minute and think about this and recorded on your Canvas. If you're in the early stages, don't agonize over it too much it's a working sort of later term hypothesis. If you're working on currently, get feedback from your organization about who they're interacting with and how they're interacting, and you probably get some really good ideas about who might be a key partner.