Customer Lifetime Value (CLV)

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Destrezas que aprenderás

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Revisiones

4.6 (914 calificaciones)
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    14 ratings
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    15 ratings
GJ

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career\n\nGood luck Prof Raj

NB

Dec 28, 2015

Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.

De la lección
Customer Lifetime Value

Impartido por:

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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