Developing Brand Architecture

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Destrezas que aprenderás

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Revisiones

4.6 (2,680 calificaciones)
  • 5 stars
    72%
  • 4 stars
    22%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
    2%
SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

SK

May 22, 2020

This course was really very well designed and it will definitely help me to interpret the marketing data and analyse it in the right way.\n\nthanks to the instructor for making such a great course.

De la lección
Metrics for Measuring Brand Assets

Impartido por:

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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