Measuring Brand Value

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Destrezas que aprenderás

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Revisiones

4.6 (2,687 calificaciones)
  • 5 stars
    72%
  • 4 stars
    22%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
    2%
SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

SK

May 14, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

De la lección
Metrics for Measuring Brand Assets

Impartido por:

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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