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Business to Business Case Studies

None of us want to waste our time creating something no one wants, and yet just asking people what they want doesn't yield accurate results. Instead, you need to systematically assess user motivation so you can zero in on software implementations worth building. In this module, you'll learn to test user motivation with Lean Startup in a design sprint. You'll define key assumptions/hypotheses and brainstorm test vehicles for your peer-reviewed assignment. Plan to spend time reviewing your peers' assignments as well--it's a great way to learn and helps everyone get feedback quickly.

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