Sunil Ghatnekar, The Coca-Cola Company

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Del curso dictado por University of Virginia

Strategic Planning and Execution

217 calificaciones

University of Virginia

Strategic Planning and Execution

217 calificaciones

Curso 4 de 5 en SpecializationBusiness Strategy

Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

De la lección

Practical Perspectives

This week we welcome guest speakers from a range of industries, from startups to nonprofits, to share their expertise from years of successful strategy development and execution. They'll communicate their best tips to help you develop your strategist's toolkit. We're also fortunate to be joined by Darden's Dean Scott Beardsley, whose 26 years with McKinsey informs the concrete tips he shares to improve strategy development and execution.

Welcome to Our Guest Speakers0:45

Shannon Smith, CEO Abundant Power2:43

Byrne Murphy, DigiPlex9:55

Carolyn Miles, Save the Children8:02

Rick Edmunds, Strategy& PwC10:59

Bob Hugin, Celgene7:19

Rick Paschal, Darden '895:29

Sunil Ghatnekar, The Coca-Cola Company2:51

Jerry Peng, Tranlin, Inc.10:15

Conoce a los instructores

Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business Administration
Darden School of Business
Scott Snell
E. Thayer Bigelow Research Professor in Business Administration
Darden School of Business

Hi, I'm Sunil Ghatnekar.

I worked with Coca-Cola for the past 23 years.

And I worked in many parts of the business across many geographies, so

I couldn't have done that without gathering experience and strategy.

Strategy has militaristic connotations.

It is derived from Greek.

It means generalship.

And therefore, that is what is required is the grand design to achieve

a destination over a long period of time.

But having said that strategy is overrated,

because strategy is that which can be executed.

Strategy execution is being very clear about your facts,

because facts help you define your destination.

And once the destination is very clear, assemble the best team possible,

because they are the ones who are going to help you execute the strategy.

And once you have a plan, it is important to have frequent

check-ups in order to follow through with what is being executed, and

ensuring corrective actions can be taken timely.

So strategy is about the grand design.

It is really a plan to marshal resources to achieve your destination.

It's best done with diversity of opinion, so it is important to gather

people from all walks of the organization, because practical experience and

knowledge allow you to understand the pitfalls of the strategy.

Strategy is not an event.

Strategy is what it takes to reach your destination and

to be able to overcome all the barriers thrown along the way.

And the more practical experience you can gather, the more diverse opinions that you

can gather, you are able to craft a really productive and workable strategy.

Every situation is a battle plan.

Every situation requires the ability to craft special solutions.

If you're starting out in strategy,

the prerequisite is to have a lot of practical experience yourself.

And then, to learn from a practitioner who can describe the kinds of strategies

they have implemented in different situations.

Diversity of opinion, practical experience are the fertile ground

with which you can truly develop strategies to reach you destination.

It helps you marshal resources.

It helps to create the grand plan.

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