Who Succeeds at Crowdfunding?

In this module, you’ll examine some of the science behind crowdfunding, including how crowds think, and how fraud and failure is spotted. By looking at examples of studies done on collective thinking and decision-making, you’ll learn about Linus’ Law and how the crowd exerts rational criteria when determining which campaigns are fraudulent or worthy of support. You’ll gain a better understanding of your backers and better leverage their influence to bring success to your own campaign. You’ll explore who is successful in crowdfunding campaigns, and the experience of women to see the value of sharing common ground with your backers. By the end of this module, you’ll have a deeper understanding of the components for success in crowdfunding campaigns, and be able to leverage them to successfully fund your startup or other ventures.

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