What does it mean to be influential? How does one persuade others to pursue a unified goal? How does one leverage power? In this course, you’ll learn how to develop influence and to become more effective in achieving your organizational goals. Professor Cade Massey of the Wharton School has designed this course to help you understand the framework of power and influence and the dynamics of effective networks, and shows you how to develop your skills of persuasion and leverage. By the end of this course, you’ll know your own strengths and how to use them to get what you need, how to gain power and influence, and how to leverage relationships and alliances to achieve your goals in both business and in life.
Case: Sergio de Mello
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Del curso dictado por University of Pennsylvania
Influence
121 calificaciones
University of Pennsylvania
121 calificaciones
Curso 4 de 4 en SpecializationAchieving Personal and Professional Success
De la lección
Module 1
In this module, we’ll begin by defining influence. You’ll weigh the pros and cons of proactivity and political ability, and find the right balance to get any job done within your organization. You’ll learn different models of power structures and dynamics, and discover the importance of flexibility, situational awareness, and agency. By the end of this module, you’ll be better able to analyze organizational structure, recognize processes within your organization that need improvement, and use your power of influence to optimize these processes.
Conoce a los instructores
Cade MasseyPractice Professor
The Wharton School
Previously we've talked about example of Noah,
a student who left a top east school and had trouble in the new work environment.
And we can come up with many of these examples, not just business school for
the same kinds of examples from doctors and lawyers.
But before we go too far, I wanted to give you a counter example.
Someone pretty much at the top of their game navigating a difficult situation.
We think we can learn something from watching people like Sergio de Mello,
when they're really challenged.
So in this next section,
I want to talk about a book, a couple of chapters from a book by Samantha Power.
Power most recently was the United States Ambassador to the United Nations.
Before she had that position, she wrote about,
she wrote a book about Sergio de Mello,
who she had run across In the Balkans during the Balkan conflict of the 90's.
De Mello was a life time diplomat, he went to work for
the United Nations straight out of college.
And originally from Brazil he rose to be one of the,
considered one of the top diplomats in the world.
Most folks considered him the best candidate,
the most likely candidate to become Secretary General.
He was eventually killed in Iraq.
He was the UN ambassador to Iraq in 2003.
When one of the first bombing of a civil institution there led to his being killed.
One of his last postings before Iraq was in a small country
formerly in Indonesia called East Timor.
And in 1999 the United Nations,
Negotiated a peace of sorts between Indonesia which had occupied East Timor.
And East Timor, they negotiated the right for
East Timorese to have a referendum on independence from Indonesia.
Indonesia had occupied the country since 1975.
There had been a long resistance,
including guerilla military resistance from the East Timorese.
They held the election in 99.
The locals voted overwhelmingly on the side of independence.
The local militia back bite, Indonesian military then ransacked the country
before leaving, they basically destroyed 75% of all property they killed another
1000 people, they essentially wanted to destroy the chances East Timor had for
being successfully independent of Indonesia.
The UN had to take this over.
The UN had brokered the independence.
The UN was responsible and the UN basically took the country over for
two years.
They chose Sergio de Mello to go there and help build the country again.
They chose de Mello because one he was from Brazil, so he spoke Portuguese.
East Timor use to be a Portuguese colony,
that's the language many of them are trained in.
He was also seen as a person with the skills to pull this off.
And he was heavily backed by the US who was a big supporter
of the UN effort there.
So de Mello at that time had been
almost 30 years in diplomacy and had been all over the world.
And we can learn from watching what he did in this environment
which was such a challenging one.
So when he got there, there was quote nothing, literally nothing
had been left intact on the ground except the will of the Timorese.
This picture is one of a small village that had,
almost every home in the village had been destroyed.
You're looking at the foundations of the homes that used to be there.
What they needed to do, they needed to do everything, essentially.
Power rights, airports and ports had to be opened.
Clean water procured, healthcare provided, schools resuscitated.
A currency created, relations with Indonesia normalized,
a constitution drafted, an official language chosen.
And tax, customs and banking systems devised.
Policies that normally evolved over hundreds of years would all have to be
decided within months of arrival.
So consider yourself in this situation,
consider what you would do as you landed in East Timor?
How would you take up these challenges?
What are your inclinations?
What would be the first actions that you took?
So de Mello, here are his early efforts which you might considered to be phase 1.
First he put together an advisory board.
The advisory board included UN representatives but
also political parties.
That leading political parties and
also the smaller political parties, as well as the Catholic Church.
The East Timor is a country that is something like 80% Catholic.
He recruited and trained an entire new judicial system.
So there was something like 60 lawyers in the entire country.
They had to bring more people into the legal system.
They commission judges almost straight away to start
rebuilding the legal institutions.
I say De Mellow did, he just initiated this,
of course he had a big team there helping out.
De mellow was acutely sensitive to symbolism and to national self esteem.
So he took many actions to indicate that he did not consider himself.
Above the people there that he didn't consider himself a king in some way.
He was very sensitive to the way he and the staff treated the locals.
One example was he also studied the local language.
He was fluent in Portuguese, but the local language Tedom,
was something that he decided he wanted to be able to use.
And so in his off hours he was always trying to sneak in
Semestral language instruction.
And then he worked his tail off.
He was famously hard worker but there he was known for
working something like 19-hour days.
And of course from the leaders working 19-hour days then
the staff is doing the same.
So these are all his inclinations out of the box.
This is the first stage and this is only the early days.
This is like six weeks or so.
They didn't have much of a honeymoon period.
This is what they did with it.
Okay, phase two, the crisis worsens.
Remember as they were in crisis, there was nothing working in this country when they
took it over because it had been razed by the militia and the Indonesian military.
So things got worse.
80% unemployment.
They weren't making a dent and the unemployment.
The UN didn't have the expertise, it turns out to do many of the things that they
needed to do to rebuild this country as one staff member put it.
UN Staff was good at diplomatic cables, not laying electrical cable.
The same thing could be said basically everywhere you turn.
They just didn't have the skills to physically rebuild a country.
There were multiple missteps with some very important issues.
So, for example, the guerilla army.
The army that had resisted Indonesians for 24 years.
The army that had essentially provided leadership for the country for 24 years
had to be honored in some way, while at the same time they had to protect.
In other UN situations, those kinds of armies had been sources of problems and
so de Mello was very reluctant to give them any leeway.
Tried to keep them very tightly leashed and that was a real issue for them.
Especially given the role they had played in the resistance.
And then the whole effort was hampered by UN regulations that were highly
restrictive and in many cases in appropriate.
So for example,
there were restrictions on what funds could be used, what funds can be used on.
So the UN staff had a huge budget, 600 million or something like that.
While the budget couldn't be spent directly on the Timorese though.
The whole East Timor budget was something like $60 million.
So that all these funds were flowing into the UN staff,
couldn't spill over into the real needs in the country.
So for example, there were 500 UN cars in East Timor and
the miller had to work to get even 10 of those allocated to the Timorese leader.
So you can imagine how this goes over with the local populace when all these new
cars are coming in, flooding the country and
yet none of the UN staffers have access to it.
As spring 2000 rolled around, remember they just got there in November.
This is just a few months later.
They were really on the brink of failure, physical security was breaking down.
There was more and
more threats from the militia that hadn't quite melted away as much as they thought.
The economy was still in ruins.
And the Timorese began viewing the UN as quote a second occupation,
which is about as big an insult as you could give.
Given it was the UN that negotiated the end of the first occupation,
the 24 year occupation.
So this is the situation de Mello finds himself in after his best efforts and
about 6 months of work there.
Which leads us to Phase 3, where de Mello really had to reset his priorities and
double his efforts.
In this case, his highest priority was emphasizing security.
He revised the peacekeepers', rules of engagement.
The peacekeepers are the UN military people there
who were intended initially to be merely passive.
They couldn't initiate engagements.
In fact, they had to fire warning shots before they fired on anybody.
But, in order to tighten up military security,
the safety of the people, he allowed them to initiate.
He allowed them to be more actively involved.
A couple of large police and military sweeps to drive out the militia.
And then some important strategic decisions.
They had a repatriation office in West Timor.
And they had to shut that down because it was threaten people's lives or
threaten out there, it meant they couldn't bring people back from West Timor.
East Timorese citizens who wanted to comeback, they had to let that go and
leave it there because it was too much of a security threat.
So really emphasizing security was his number one priority and
not his inclination.
He is a man who had spend his career advocating for humanitarian effort
It wasn't his inclination but he considered it the priority here.
Number two, he created a co-government.
So for the first time on the mission,
high-paid foreigners would work directly under the Timorese.
In particular, he had eight Secretary, so department heads, essentially.
He made four of them internationals, as the initial plan was.
But then four were East Timorese.
He literally allocated half of the government to East Timorese.
This was before the government was formed.
This was before elections had happened.
This was before the constitution was created,
all of which was against the rules.
The UN officials hated this.
That was not the mandate.
He was supposed to run the country for two years.
But he recognized it wasn't going to work if he ran the country.
He had to give these guys more power and it had to be substantive power.
It couldn't be superficial power.
He gave, literally half the cabinet to the Timorese.
Some of the folks didn't like this.
Even local staffers, UN staffers didn't like it.
They said we came to work for
the Secretary General not this department head from the local folks.
In this critical moment de Mello called a gathering, all 700 UN staffers.
He put those four department heads, the East Timor department heads and says.
These four are your new bosses.
I assume full responsibility.
You either obey them or you can leave.
He took a real stand with these guys.
Another wrinkle, and there were lots of variations on this, but he figured out
ways to navigate the UN bureaucracy to get more resources to the local folks.
And more money into the economy.
So, for example, he was able to use some of his budget on road repairs,
because the logic was the roads are so bad, they're hurting the UN vehicles.
So this is how crazy it was.
He couldn't repair the roads
directly because that didn't fall within the UN mandate.
But if the roads were bad and damaged the vehicles, he could do it.
And so, he found wrinkles like that as ways of giving the locals more and
pouring more money into the economy.
Finally, in 2001, you can see about nine months' worth of effort here.
He laid out a clear timeline to full independence.
To address this question of the East Timorese were so
concerned about, when do we have independence?
The vague a year from now, two years from now wasn't enough.
He laid out a clear plan that said.
Elections in the summer, write a constitution,
then decide how to do the presidency and we'll hand things over.
So these were the steps he took.
These were the rules that he bent and broke in order to do it.
And, eventually he was able to satisfy these guys and
get things going in the right direction.
As Ramos Horta, one of the leaders of the guerilla effort and
then one of the basically, the Secretary of State for decades for these guys said.
People remember him, he came here in the worst of times.
And led them out these horrendous times when nothing existed, nothing worked,
until the restoration of independence.
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