Brand Elements: Choosing a Brand Name

Loading...
Ver programa

Destrezas que aprenderás

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Revisiones

4.8 (9,500 calificaciones)
  • 5 stars
    79.58%
  • 4 stars
    17.67%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.25%
AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

De la lección
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

Impartido por:

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Jagmohan Raju

    Jagmohan Raju

    Joseph J. Aresty Professor

Explora nuestro catálogo

Inscríbete de manera gratuita y obtén recomendaciones personalizadas, actualizaciones y ofertas.