Experiential Branding

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Destrezas que aprenderás

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Reseñas

4.8 (9,919 calificaciones)
  • 5 stars
    79.65%
  • 4 stars
    17.61%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.25%
MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

De la lección
BRANDING: Marketing Strategy and Brand Positioning

Impartido por:

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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