From Product-Centric to Customer-Centric Management

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Destrezas que aprenderás

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Reseñas

4.8 (11,095 calificaciones)

  • 5 stars
    80,11 %
  • 4 stars
    17,15 %
  • 3 stars
    2,13 %
  • 2 stars
    0,32 %
  • 1 star
    0,27 %

AT

2 de dic. de 2015

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Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AT

8 de jun. de 2017

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This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

De la lección

CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

Impartido por:

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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