Online Retailing and E-Commerce

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Destrezas que aprenderás

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Reseñas

4.8 (9,931 calificaciones)
  • 5 stars
    79.66%
  • 4 stars
    17.59%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.26%
AT
8 de jun. de 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

EI
5 de oct. de 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

De la lección
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

Impartido por:

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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