Playboy in China

Loading...
Eye
Ver programa

Destrezas que aprenderás

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Revisiones

4.7 (6,692 calificaciones)
  • 5 stars
    5,272 ratings
  • 4 stars
    1,226 ratings
  • 3 stars
    153 ratings
  • 2 stars
    24 ratings
  • 1 star
    17 ratings
AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

De la lección
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

Impartido por:

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

Explora nuestro catálogo

Inscríbete de manera gratuita y obtén recomendaciones personalizadas, actualizaciones y ofertas.