Pricing

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Destrezas que aprenderás

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Revisiones

4.8 (8,909 calificaciones)
  • 5 stars
    79%
  • 4 stars
    18%
  • 3 stars
    2%
  • 2 stars
    0%
  • 1 star
    0%
AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

De la lección
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

Impartido por:

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Jagmohan Raju

    Jagmohan Raju

    Joseph J. Aresty Professor

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