(1-a)市场营销基础课程:树立强势品牌第一部分 (15:10)

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WT

Dec 29, 2016

Wonderful Course, I love it;\n\nProfessional Teachers, I like them;\n\ni will keep learning!my next course is Corporate finance, hope i could pass and be certified.\n\nBest Regards\n\nSophia

LL

Apr 27, 2018

Acquired so much knowledge that can use in my career.

De la lección
(第 1 周)品牌塑造:市场营销战略和品牌定位
Kahn 教授将在本课程中讲授两个与品牌有关的模块,他首先将像我们介绍第一个模块:市场策略和品牌定位。如果您希望浏览本课程基本情况,请阅读下方的课程大纲。或者阅读课程页面获得额外信息。此外,我们希望您积极参与论坛讨论,因为您的参与将提升课程的整体学习体验!

Impartido por:

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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