(1) 品牌信息传递与沟通 (12:08)

Loading...
Eye
Ver programa

Revisiones

4.8 (191 calificaciones)
  • 5 stars
    163 ratings
  • 4 stars
    24 ratings
  • 3 stars
    3 ratings
  • 1 star
    1 ratings
WT

Dec 29, 2016

Wonderful Course, I love it;\n\nProfessional Teachers, I like them;\n\ni will keep learning!my next course is Corporate finance, hope i could pass and be certified.\n\nBest Regards\n\nSophia

LL

Apr 27, 2018

Acquired so much knowledge that can use in my career.

De la lección
(第 4 周)品牌塑造:有效的品牌沟通战略和重新定位战略
Kahn 教授将在第四模块重返课程,讲授第二个品牌营销模块,该模块将介绍有效品牌传播和重新定位的策略。我们需要了解客户如何理解品牌所传递的信息,因为这是理解消费者行为的关键:消费者的理解将影响其行为,而且他们的理解并非是真相!在课程最后一个模块中,Kahn 教授将揭示消费者行为和理解品牌的秘密,探讨如何向消费者传播正确的信息,以及如何有效地影响消费者行为。

Impartido por:

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

Explora nuestro catálogo

Inscríbete de manera gratuita y obtén recomendaciones personalizadas, actualizaciones y ofertas.