When is it good business practice to invest for social good? What are the most innovative and effective business strategies for developing positive social impact around the world? Designed by renowned Wharton professors Katherine Klein and Chris Geczy to help individuals, organizations, and investors bring about societal change, this course introduces the fundamentals of impact investing, and developing a business strategy that drives social impact. You’ll learn how to become a leader who cultivates purpose and inspires change, measure societal impact through evidence-based models, and invest in ventures effectively and meaningfully. By the end of this course, you’ll have a deep understanding of the realities of leading an organization with purpose, and be able to build successful strategies that bring impactful change to the world.
(Optional) Interview with Kyle Zimmer: Part 1
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Del curso dictado por University of Pennsylvania
Business Strategies for Social Impact
University of Pennsylvania
Curso 4 de 4 en SpecializationBusiness Strategies for A Better World
De la lección
Module 1: Purpose-Driven Leadership
In this module, you’ll learn how to define your purpose and develop a plan to cultivate purpose for your organization. You’ll gain a deep understanding of the critical importance of purpose-driven leadership in a successful organization and why businesses can and should pursue a larger social or environmental purpose. You'll also analyze the five models of social purpose, from generous contributors to impact investors. Through close examination of case studies such as Daily Table and TOMS shoes, you’ll learn how to test your assumptions and find the winning situation for your investors, employees, and customers. By the end of this module, you’ll have a more clearly defined understanding of the purpose your organization wants to pursue and how to prepare for successful implementation.
Conoce a los instructores
Katherine KleinEdward H. Bowman Professor of Management
The Wharton School
Christopher GeczyAdjunct Professor of Finance
Fianance
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