(Optional) Interview with Kyle Zimmer: Part 1

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Del curso dictado por University of Pennsylvania

Business Strategies for Social Impact

64 calificaciones

University of Pennsylvania

Business Strategies for Social Impact

64 calificaciones

Curso 4 de 4 en SpecializationBusiness Strategies for A Better World

When is it good business practice to invest for social good? What are the most innovative and effective business strategies for developing positive social impact around the world? Designed by renowned Wharton professors Katherine Klein and Chris Geczy to help individuals, organizations, and investors bring about societal change, this course introduces the fundamentals of impact investing, and developing a business strategy that drives social impact. You’ll learn how to become a leader who cultivates purpose and inspires change, measure societal impact through evidence-based models, and invest in ventures effectively and meaningfully. By the end of this course, you’ll have a deep understanding of the realities of leading an organization with purpose, and be able to build successful strategies that bring impactful change to the world.

De la lección

Module 1: Purpose-Driven Leadership

In this module, you’ll learn how to define your purpose and develop a plan to cultivate purpose for your organization. You’ll gain a deep understanding of the critical importance of purpose-driven leadership in a successful organization and why businesses can and should pursue a larger social or environmental purpose. You'll also analyze the five models of social purpose, from generous contributors to impact investors. Through close examination of case studies such as Daily Table and TOMS shoes, you’ll learn how to test your assumptions and find the winning situation for your investors, employees, and customers. By the end of this module, you’ll have a more clearly defined understanding of the purpose your organization wants to pursue and how to prepare for successful implementation.

Introduction5:17

The Role of Business is Changing14:14

Cultivate Your Purpose8:53

(Optional) Interview with Derek Handley4:59

(Optional) Interview with Kyle Zimmer: Part 12:40

Test Your Assumptions11:48

Find the Win-Win9:27

(Optional) Interview with Chad Dickerson: Part 16:41

(Optional) Interview with Bobby Turner1:29

(Optional) Interview with Kyle Zimmer: Part 28:09

Bring it Home11:54

(Optional) Interview with Chad Dickerson: Part 23:10

(Optional) Interview with Kat Taylor4:31

(Optional) Interview with Jostein Solheim1:03

(Optional) Interview with Kyle Zimmer: Part 32:36

Evaluate, Revise, and Renew13:12

Module Wrap-Up1:47

Conoce a los instructores

Katherine Klein
Edward H. Bowman Professor of Management
The Wharton School
Christopher Geczy
Adjunct Professor of Finance
Fianance

All right, so you founded First Book, what, 25 years ago?

I did this year, 25 years.

You made the jump from a career as an attorney to,

"I'm going to start this non-profit social enterprise

and transform the world through books."

What I've seen in my role in the social impact world,

there's a lot of people who have passion and pursue this larger sense of purpose,

but plenty of people who have a larger sense of purpose,

but don't take the plunge.

So, how and why were you able to take the plunge?

I think that I took the plunge for two reasons.

One is I was raised to focus on education.

I was always raised by people who believed

deeply that education was the road to equality.

To this day, I believe that it really is the next wave of the civil rights movement,

and I think that that has always been at the core of who I am.

So when I started,

I actually was practicing,

and I went over in the evenings to a soup kitchen,

and just hung out with kids from the neighborhood,

it was in the late '80s,

early '90s and it was a tough period for Washington.

A period of the height of the crack epidemic,

and so very violent.

These kids were doing everything right,

coming in from a tough neighborhood,

looking for adult intervention.

I realized that even though I wasn't a teacher,

that those hours could be a lot more productive if I

just had books and I could pull a kid onto my lap and start reading.

The lack of books in that setting set me on a trail of exploration.

I started looking at schools in the neighborhood,

what resources they had available,

reading studies about it,

and one thing led to another,

and I like probably every social entrepreneur in the world I have

that split where my head is fundamentally private sector and my heart is social sector.

So, I began to put together a business plan,

and to understand the intricacies of the publishing industry,

and to start imagining how you develop an actual business plan that would fix the chasm.

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