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Nudge Units and Some of Their Successes

This module was designed to highlight the importance of behavioral economics in health care practice and how to utilize behavioral economic theory to optimize the operations of your health care organization. You’ll explore Expected Utility Theory and the different types of Prospect theory such as Reference Dependence, Diminished Sensitivity, and Loss Aversion in the context of health care. By studying real-life examples of Default Bias and Increased Cost Sharing case studies, you’ll establish a framework for health care interventions that will be effective and successful after implementation. By the end of this module, you’ll be better able to determine the theoretical basis for certain health care practices such as nudge units and whether such practices would benefit your organization.

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