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Del curso dictado por University of Colorado Boulder

Business Writing

701 calificación

University of Colorado Boulder

Business Writing

701 calificación

Curso 1 de 4 en SpecializationEffective Communication: Writing, Design, and Presentation

Writing well is one of the most important skills you can learn for success in the business world. Knowing how to write well allows you to deliver your ideas with the power they deserve. Good writing also conveys a sense of your professional excellence to the world around you. In this course, you'll master the simple, effective skills that drive all successful business writing. You'll create impactful documents that not only showcase your ideas, but showcase your own professionalism to your audience. The principles you learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace.

De la lección

Crafting Powerful Writing

In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing.

It's Go Time!2:51

The First Paragraph Roadmap5:28

Signposting with Topic Sentences4:34

William on Voicing Writing: How Does it Sound?2:49

Writing a Paragraph4:13

Revising a Paragraph4:29

The Conclusion Concludes (Reprise)1:07

Conoce a los instructores

Dr. Quentin McAndrew
Instructor
Department of English, University of Colorado Boulder

Congratulations.

You should already be feeling more confident about writing in

a business setting.

Let’s just take a couple minuets to review our progress, and

then I'll talk about getting started with your writing.

Even though we haven’t put any sentences on paper yet,

we've actually covered a lot.

Our window pane is starting to get clearer.

We've gone from a totally blank page to having an outline.

We've chunked our ideas into single topic paragraphs.

Our final document is beginning to emerge.

It's brilliant.

You've learned the tricky lessons that good organization and

good design matter to good writing.

A lot of writers don't understand this.

They don't see those concepts as really applying to good writing.

But they're foundational to success, especially in a business environment,

where being efficient, and looking clean and clear, really matter.

Now you do understand those lessons.

From our earlier lessons,

you'll remember that we create our documents from the inside out.

We start with our outline, and then we write our paragraphs and sentences, and

we end with our design.

But our readers experiences our documents from the outside in.

By understanding that, you can begin to understand the elements of creating a good

reading experience for your audience.

You've learned some design elements that are going to make your documents look

really good and you're going to learn even more from Dave in his course.

From our conversation about scaffolding, you know that your readers need to know

where they're going and where they are as they work through your document.

You know that you have to organize well to write well,

because clarity begins with a strong scaffold, outline, and roadmap.

Even writers who know that they need to be organized, don't really have a process for

organization and now you do, and

you understand that clarity begins with a good scaffold.

A lot of writers don't take time on this step.

They just dive right in and start writing.

The problem with that is that then you're thinking about organization, and

you're thinking about writing at the same time.

Now the two are never completely separated, right?

So you might be writing and noticing reorganization issues as you go.

But if you've done the preparation work on your organization,

like we're done with our scaffold, then when you start writing,

your primary focus is on crafting clear beautiful sentences.

That's why we spend so much time upfront creating our strong scaffold.

In the rest of this lesson, you'll watch and

listen to my process as I write a draft of our memo.

We'll look at the way that I use the scaffold and the principles that I've been

teaching you, and apply them when I'm actually doing work.

Then, the optional quizzes after each lesson,

will really help reinforce what I'm teaching you.

Finally, you'll have a chance in peer review to get feedback

on a paragraph that you've written for our memo.

Let’s get started.

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