Choosing an Objective for a Facebook Ad Campaign

ofrecido por
Coursera Project Network
En este proyecto guiado, tú:

You will be able to identify the difference between the Awareness, Consideration and Conversion.

You will be able to choose the right Ad Campaign Objective to make his brand's/Client's goals

Y​ou will create all 11 types of Facebook Ad Campaign Objectives and identify the Major differences between

Clock1.5 hours
IntermediateIntermedio
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

By the end of this project, you will be able to choose the right Facebook Ad Campaign Objective for your brand using the Facebook Business Manager’s “Ads Manager”. Throughout this project, you will be able to identify all 11 types of Facebook Ad Campaign objectives and the difference between them. This will help you easily identify the right objective needed for your brand’s Ad Campaign on Facebook. This guided project is for intermediate level learners who know how to use Facebook’s Ads Manager to create Ads but don’t know which objective to choose from when running their Ad Campaigns. We are going to use Facebook Business Manager which is the business arm for Facebook. This platform helps you create Ads, Analyze and create your audiences, Ad business information to your pages and many more. When running Ads, Facebook Business Manager is a better platform than just boosting through the Facebook directly as it gives us access to more objectives and data to run our Ad Campaign in the best way possible.

Habilidades que desarrollarás

  • Advertising
  • Facebook Business Manager

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. Identifying the difference between the Awareness, Consideration and Conversion stages for an Ad Campaign Objective

  2. Choosing between the Brand Awareness and Reach Ad Campaign Objective

  3. Creating a Traffic Campaign and add your website’s link as a CTA for Ad receivers to click on

  4. Running Engagement, Page Likes and Event Responses Campaigns

  5. Using App Installs and Video Views Campaign Objectives

  6. Running Messages and Lead Generation Campaigns

  7. Using the different Conversion Campaign Objectives “Conversions, Catalogue Sales, and Store Traffic”

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

Preguntas Frecuentes

Preguntas Frecuentes

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