Google Ads for Beginners

4.5
estrellas
957 calificaciones
ofrecido por
Coursera Project Network
25,386 ya inscrito
En este proyecto guiado, tú:

Create a Google Ads account and set up first campaign structure

Create ad groups, do keyword research, set up audience targeting, and write ads

Learn how to use the tools and settings available to optimize campaigns and make them profitable

Clock2 hours
BeginnerPrincipiante
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

In this 2-hour long project-based course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the project, you will be able: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.

Habilidades que desarrollarás

PPC AdvertisingDigital MarketingMarketingPaid Search AdvertisingKeyword Research

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. Introduction + Log In to Google Ads

  2. Set Up the First Campaign

  3. Create Campaign Structure

  4. Ad Group Set Up and Keyword Research

  5. Create Ads

  6. Google Ads Dashboard

  7. Tools and Settings

  8. Campaign Optimization

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

Instructor

Reseñas

Principales reseñas sobre GOOGLE ADS FOR BEGINNERS

Ver todas las reseñas

Preguntas Frecuentes

Preguntas Frecuentes

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.