How to Set Up a Facebook Ads Campaign

ofrecido por
Coursera Project Network
En este proyecto guiado, tú:

Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Clock1.25 hours
IntermediateIntermedio
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

Habilidades que desarrollarás

  • Digital Marketing
  • Marketing
  • Advertising
  • Social Media
  • Social Network

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. How to create your Business Manager account and your Ad account

  2. How to to create a new Facebook Ads campaign and select its right objective according to the Marketing Funnel

  3. How to create Ad sets and set the proper audience, budget, schedule, and placements for them

  4. How to create an Ad from scratch, select a visual, write a Primary Text, Publish the Facebook Ads, and run multiple Ads within the same Ad set

  5. How to track the performance of your Facebook Ad campaigns in order to optimize your spending using key metrics and insights provided by the Facebook Ads Manager interface

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

Preguntas Frecuentes

Preguntas Frecuentes

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.