In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation. Market segmentation is crucial for marketers since it enables them to launch targeted ad marketing campaigns that are tailored to customer's specific needs.
Unsupervised Machine Learning for Customer Market Segmentation
Taught in English
Instructor: Ryan Ahmed
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Guided Project
Recommended experience
(329 reviews)
What you'll learn
Understand how to leverage the power of machine learning to transform marketing departments and perform customer segmentation
Compile and fit unsupervised machine learning models such as PCA and K-Means to training data.
Understand the theory and intuition behind Principal Component Analysis (PCA) and k-means clustering machine learning algorithm
Learn how to obtain the optimal number of clusters using the elbow method
Skills you'll practice
Details to know
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Guided Project
Recommended experience
(329 reviews)
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Learn, practice, and apply job-ready skills in less than 2 hours
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- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand the problem statement and business case
Import libraries and datasets
Visualize and explore datasets
Understand the theory and intuition behind k-means clustering machine learning algorithm
Learn how to obtain the optimal number of clusters using the elbow method
Use Scikit-Learn library to find the optimal number of clusters using elbow method
Apply k-means using Scikit-Learn to perform customer segmentation
Apply Principal Component Analysis (PCA) technique to perform dimensionality reduction and data visualization
Recommended experience
Basic python programming and mathematics.
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.