Unsupervised Machine Learning for Customer Market Segmentation

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En este proyecto guiado, tú:

Understand how to leverage the power of machine learning to transform marketing departments and perform customer segmentation

Compile and fit unsupervised machine learning models such as PCA and K-Means to training data.

Understand the theory and intuition behind Principal Component Analysis (PCA) and k-means clustering machine learning algorithm

Learn how to obtain the optimal number of clusters using the elbow method

Clock2 hours
BeginnerPrincipiante
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation. Market segmentation is crucial for marketers since it enables them to launch targeted ad marketing campaigns that are tailored to customer's specific needs. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Habilidades que desarrollarás

Artificial Intelligence (AI)Machine LearningclusteringPython Programmingunsupervised machine learning

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. Understand the problem statement and business case

  2. Import libraries and datasets

  3. Visualize and explore datasets

  4. Understand the theory and intuition behind k-means clustering machine learning algorithm

  5. Learn how to obtain the optimal number of clusters using the elbow method

  6. Use Scikit-Learn library to find the optimal number of clusters using elbow method

  7. Apply k-means using Scikit-Learn to perform customer segmentation

  8. Apply Principal Component Analysis (PCA) technique to perform dimensionality reduction and data visualization

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

Instructor

Reseñas

Principales reseñas sobre UNSUPERVISED MACHINE LEARNING FOR CUSTOMER MARKET SEGMENTATION

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