Manage web spam in Google Analytics

4.7
estrellas
19 calificaciones
ofrecido por
Coursera Project Network
En este Proyecto guiado gratis, tú:

Understand what web, ghost and referrer spam are in Google Analytics

Filter unwanted spam and internal traffic

Use segmentation to clean past data of web traffic spam

Demuestra esta experiencia práctica en una entrevista

Clock2 hours
BeginnerIdeal para principiantes
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

In this 1-hour long project-based course, you will learn how to identify and manage web (referral and ghost) spam with filters in Google Analytics, filter internal traffic and clean past data of spam with segmentation. While the principles are valid to learn for everyone, it is preferable to have an active Google Analytics account to apply them to during the guided project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requerimientos

No specific background required, some level of understanding of web traffic and an active Google Analytics account are a plus.

Habilidades que desarrollarás

MarketingSpamdexingAnalyticsWeb AnalyticsGoogle Analytics

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. Introduction and getting started

  2. Navigate the reports and understand spam in Analytics

  3. Create a backup duplicate view

  4. Create an hostname filter

  5. Filter bots and crawlers with language and built-in filters

  6. Eliminate internal traffic

  7. Set up a referral spam filter

  8. Segments and retention policy

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

Reseñas

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