Product and Service Development: Empathy Mapping with Miro

4.9
estrellas
17 calificaciones
ofrecido por
Coursera Project Network
En este proyecto guiado, tú:

Create a customer Empathy Map by utilizing the Miro platform

Define and apply refinement to the Empathy Map in a hands-on scenario

Examine opportunities and next strategic steps

Clock2 hours
BeginnerPrincipiante
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer data combined with the development of Empathy Maps. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining the developed persona. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation.

Habilidades que desarrollarás

customer segmentation analysisProduct DevelopmentMarketingAgile ManagementBusiness Strategy

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Evaluate the customer persona, and define Think

  3. Define See, Hear from the persona's data

  4. Define Does, Pains, and Gains

  5. Tips for next phase of development

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

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