Acerca de este Programa Especializado

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Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
Resultados profesionales del estudiante
67%
Comenzaste una nueva carrera profesional después de completar este programa especializado.
29%
Conseguiste un aumento de sueldo o ascenso.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
Aprox. 4 meses para completar
Sugerido 1 hora/semana
Inglés (English)
Resultados profesionales del estudiante
67%
Comenzaste una nueva carrera profesional después de completar este programa especializado.
29%
Conseguiste un aumento de sueldo o ascenso.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
Aprox. 4 meses para completar
Sugerido 1 hora/semana
Inglés (English)

Hay 5 cursos en este Programa Especializado

Curso1

Curso 1

Content Strategy for Professionals: Engaging Audiences

4.6
estrellas
505 calificaciones
128 reseña
Curso2

Curso 2

Content Strategy for Professionals: Managing Content

4.6
estrellas
268 calificaciones
41 reseña
Curso3

Curso 3

Content Strategy for Professionals: Expanding Your Content’s Reach

4.4
estrellas
166 calificaciones
24 reseña
Curso4

Curso 4

Content Strategy for Professionals: Ensuring Your Content's Impact

4.6
estrellas
146 calificaciones
24 reseña

ofrecido por

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Universidad Northwestern

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