- Data Science
- Digital transformation
- Artificial Intelligence (AI)
- Business Strategy
- Cloud Computing
- strategy
- Swot Analysis
- Value Proposition
- Competitiveness
- Spreadsheet
- Data Analysis
- Microsoft Excel
Programa especializado: IBM & Darden Digital Strategy
Get ahead with key business and technical skills. Understand how current technologies are changing industry and create strategy to transform your business
ofrecido por
Qué aprenderás
Understand the value of data and how the rapid growth of technologies such as artificial intelligence and cloud computing are transforming business.
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation
Explain what Data Analytics is and the key steps in the Data Analytics process.
Differentiate between different data roles such as Data Engineer, Data Analyst, Data Scientist, Business Analyst, and Business Intelligence Analyst.
Habilidades que obtendrás
Acerca de este Programa Especializado
Proyecto de aprendizaje aplicado
This Specialization was designed to combine the most current business research in digital transformation and strategy with the most up-to-date technical knowledge of the technologies that are changing how we work and do business to enable you to advance your career. By the end of this Specialization, you will have an understanding of the three technologies impacting all businesses: artificial intelligence, cloud computing, and data science. You will also be able to develop or advance a digital transformation strategy for your own business using these technologies. This specialization will help managers understand technology and technical workers to understand strategy, and is ideal for anyone who wants to be able to help lead projects in digital transformation and technical and business strategy.
Interest and experience in technology or business strategy is suggested, but not required.
Interest and experience in technology or business strategy is suggested, but not required.
Cómo funciona el programa especializado
Toma cursos
Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.
Proyecto práctico
Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.
Obtén un certificado
Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

Hay 6 cursos en este Programa Especializado
The Strategist's Challenge
In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
Introduction to Data Analytics
This course presents a gentle introduction into the concepts of data analysis, the role of a Data Analyst, and the tools that are used to perform daily functions. You will gain an understanding of the data ecosystem and the fundamentals of data analysis, such as data gathering or data mining. You will then learn the soft skills that are required to effectively communicate your data to stakeholders, and how mastering these skills can give you the option to become a data driven decision maker.
Introduction to Artificial Intelligence (AI)
In this course you will learn what Artificial Intelligence (AI) is, explore use cases and applications of AI, understand AI concepts and terms like machine learning, deep learning and neural networks. You will be exposed to various issues and concerns surrounding AI such as ethics and bias, & jobs, and get advice from experts about learning and starting a career in AI. You will also demonstrate AI in action with a mini project.
Introducción a la Informática en la nube
This course introduces you to the core concepts of cloud computing. You gain the foundational knowledge required for understanding cloud computing from a business perspective as also for becoming a cloud practitioner. You understand the definition and essential characteristics of cloud computing, its history, the business case for cloud computing, and emerging technology usecases enabled by cloud. We introduce you to some of the prominent service providers of our times (e.g. AWS, Google, IBM, Microsoft, etc.) the services they offer, and look at some case studies of cloud computing across industry verticals.
ofrecido por

Fundación de la Escuela de la Universidad de Virginia Darden
The Darden School Foundation is an independent, nonprofit, tax-exempt corporation that supports the Darden School of Business at The University of Virginia and its academic mission by offering Darden's top-ranked Executive Education programs, and the UVA Inn at Darden Conference and Event Center.

Habilidades en redes de IBM
IBM is the global leader in business transformation through an open hybrid cloud platform and AI, serving clients in more than 170 countries around the world. Today 47 of the Fortune 50 Companies rely on the IBM Cloud to run their business, and IBM Watson enterprise AI is hard at work in more than 30,000 engagements. IBM is also one of the world’s most vital corporate research organizations, with 28 consecutive years of patent leadership. Above all, guided by principles for trust and transparency and support for a more inclusive society, IBM is committed to being a responsible technology innovator and a force for good in the world.
Preguntas Frecuentes
¿Cuál es la política de reembolsos?
¿Puedo inscribirme en un solo curso?
¿Hay ayuda económica disponible?
¿Puedo tomar este curso de manera gratuita?
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
¿Cuánto tiempo se necesita para completar un programa especializado?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
¿Recibiré crédito universitario por completar el programa especializado?
What will I be able to do upon completing the Specialization?
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