Programa Especializado - Doing Business in China

Comienza el Aug 27

Programa Especializado - Doing Business in China

Interested in Doing Business in China?. Master essential knowledge, strategies and tools to do business in China.

Sobre este Programa Especializado

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.

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courses
4 courses

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projects
Proyectos

Diseñado para ayudarte a practicar y aplicar las habilidades que aprendiste.

certificates
Certificados

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Descripción general de los proyectos

Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Selling to Chinese Consumers

    Próxima sesión: Aug 27
    Dedicación
    4 weeks of study, 3 hours/week
    Subtítulos
    English

    Acerca del Curso

    This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understan
  2. CURSO 2

    China Strategy

    Próxima sesión: Aug 27
    Dedicación
    4 weeks of study, 3 hours/week
    Subtítulos
    English

    Acerca del Curso

    This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues:
  3. CURSO 3

    Entrepreneurship

    Próxima sesión: Aug 27
    Dedicación
    4 weeks of study, 3 hours/week
    Subtítulos
    English

    Acerca del Curso

    An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental conc
  4. CURSO 4

    Doing Business in China Capstone

    Próxima sesión: Aug 27
    Subtítulos
    English

    Acerca del Curso

    Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the bus

Creadores

  • The Chinese University of Hong Kong

    The Chinese University of Hong Kong (CUHK) is a top Hong Kong university with strong research emphasis. The university aims to bring together China and the West.

    Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.

  • Prof. Xufei Ma

    Prof. Xufei Ma

    Associate Professor, Director, Center for Entrepreneurship
  • Prof. Letty Kwan

    Prof. Letty Kwan

    Assistant Professor
  • Prof. Dominic Chan

    Prof. Dominic Chan

    Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship

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