Programa especializado: Innovation and entrepreneurship

In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.

The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place. In this online course, you will understand how you can begin to develop these innovative and entrepreneurial skills, and thus apply them successfully. This online course focuses on understanding the strategies, tools and basic concepts that entrepreneurs use to undertake market innovations and scale their ventures, generating value and disruption in many markets. You will understand: • How to validate a problem and its solution (Problem-Solution Fit) • How to validate if a product has an acceptance in a market (Product-Market Fit) • How to scale your ventures (Business Model Fit)

This management course focuses on the innovation process by presenting students with methodologies for problem solving and innovation that require research, persistence, and agility.

Students will be encouraged to: • Synthesize existing ideas, images, concepts, and skill sets in an original way • Embrace ambiguity • Support divergent thinking and risk taking This course will help you become an effective innovation team leader, take on a role as an innovation executive within a large corporation, or provide entrepreneurial activity. In addition, the knowledge acquired will help you plan, apply and execute innovation skills to develop and launch new products and services. In addition, this online course will teach you how to use innovation and business mentality and methodologies to convert opportunities into product specifications, commercial concepts and eventual introductions of these products or services to new markets.

The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals.

In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence. The focus of this course is on four pillars: 1. Observation as a key element to discover business patterns. 2. The organization of complexity, the art of synthesis using visual thinking, mapping and system design. 3. The concept of white space as "potential activities not defined or mentioned in the current business model". 4. Storytelling and establishing contact. Observation is a key aspect of discovering business patterns. Students will learn, through different cases and methodologies - some already seen - how to identify key elements of a business model. This includes the nature of an integrated business company in which we define the Business Model. What would be different if managers thought like designers? Although many business people appreciate the power of design, a formal process for practicing it has been elusive - until now. In this course, the goal is to find a way to organize complexity, the art of synthesis using visual thinking, mapping, and system design, to connect elements as diverse as ideas, resources, transactions, values, and networks. According to Mark Johnson, the blank space refers to "potential activities not defined or mentioned in the company's current business model; that is, the opportunities that exist outside its core and beyond its adjacencies; that require a different business model to be able to take advantage of them." An important component of Business Model Design and Innovation is Storytelling and establishing contact. Using technology to connect with the audience is key. As part of the deliverables to be rated, entrepreneurial leaders should know about social media and technology-driven content, concentrating both on modeling how to use these technologies to connect and communicate with others, and how to achieve passion through networks.