Public Relations For Digital Media Specialization

Started Oct 23

Public Relations For Digital Media Specialization

Develop PR Strategy in a Digital Age

Prepare for a career in public relations with four hands-on courses.

About This Specialization

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

Created by:

courses
5 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Introduction to Public Relations

    Current session: Oct 23
    Commitment
    4 weeks of study, 6-8 hours/week
    Subtitles
    English

    About the Course

    What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations st
  2. COURSE 2

    Public Relations Research

    Upcoming session: Oct 30
    Commitment
    4 weeks of study, 6-8 hours/week
    Subtitles
    English

    About the Course

    Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research
  3. COURSE 3

    Public Relations Campaigns

    Upcoming session: Oct 30
    Commitment
    4 weeks of study, 6-8 hours/week
    Subtitles
    English

    About the Course

    One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about
  4. COURSE 4

    Social Media in Public Relations

    Upcoming session: Oct 30
    Commitment
    4 weeks, 6-8 hours per week
    Subtitles
    English

    About the Course

    Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of soci
  5. COURSE 5

    Public Relations Capstone

    Upcoming session: Oct 30
    Commitment
    5 weeks of study, 3-5 hours/week
    Subtitles
    English

    About the Capstone Project

    The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and

Creators

  • National University of Singapore

    The National University of Singapore aspires to influence the future through education, research, and service.

    A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

  • Mohan Dutta

    Mohan Dutta

    Professor, Head of Communications and New Media
  • Iccha Basnyat

    Iccha Basnyat

    Assistant Professor
  • Tracy Loh

    Tracy Loh

    Visiting Fellow

FAQs

More questions? Visit the Learner Help Center.