Programa Especializado - Public Relations For Digital Media

Comenzó el Apr 23

Programa Especializado - Public Relations For Digital Media

Develop PR Strategy in a Digital Age. Prepare for a career in public relations with four hands-on courses.

Sobre este Programa Especializado

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

Creada por:

courses
5 courses

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projects
Proyectos

Diseñado para ayudarte a practicar y aplicar las habilidades que aprendiste.

certificates
Certificados

Resalta tus nuevas habilidades en tu currículum o LinkedIn.

Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Introduction to Public Relations

    Sesión actual: Apr 23
    Dedicación
    4 weeks of study, 6-8 hours/week
    Subtítulos
    English

    Acerca del Curso

    What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strat
  2. CURSO 2

    Public Relations Research

    Próxima sesión: May 14
    Dedicación
    4 weeks of study, 6-8 hours/week
    Subtítulos
    English

    Acerca del Curso

    Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research in
  3. CURSO 3

    Public Relations Campaigns

    Próxima sesión: May 14
    Dedicación
    4 weeks of study, 6-8 hours/week
    Subtítulos
    English

    Acerca del Curso

    One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about pu
  4. CURSO 4

    Social Media in Public Relations

    Próxima sesión: Apr 30
    Dedicación
    4 weeks, 6-8 hours per week
    Subtítulos
    English

    Acerca del Curso

    Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social
  5. CURSO 5

    Public Relations Capstone

    Sesión actual: Apr 16
    Dedicación
    5 weeks of study, 3-5 hours/week
    Subtítulos
    English

    Sobre el Proyecto Final

    The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and spe

Creadores

  • Universidad Nacional de Singapur

    The National University of Singapore aspires to influence the future through education, research, and service.

    A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

  • Mohan Dutta

    Mohan Dutta

    Professor, Head of Communications and New Media
  • Iccha Basnyat

    Iccha Basnyat

    Assistant Professor
  • Tracy Loh

    Tracy Loh

    Visiting Fellow

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