Programa Especializado - Public Relations For Digital Media

Comienza el Aug 18

Programa Especializado - Public Relations For Digital Media

Develop PR Strategy in a Digital Age. Prepare for a career in public relations with four hands-on courses.

Sobre este Programa Especializado

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

Creada por:

courses
5 courses

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projects
Proyectos

Diseñado para ayudarte a practicar y aplicar las habilidades que aprendiste.

certificates
Certificados

Resalta tus nuevas habilidades en tu currículum o LinkedIn.

Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Introduction to Public Relations

    Dedicación
    4 weeks of study, 6-8 hours/week
    Subtítulos
    English

    Acerca del Curso

    [IMPORTANT NOTICE] This course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enrolled in the course.
  2. CURSO 2

    Public Relations Research

    Próxima sesión: Sep 3
    Dedicación
    4 weeks of study, 6-8 hours/week
    Subtítulos
    English

    Acerca del Curso

    [IMPORTANT NOTICE] The Public Relations Research course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enr
  3. CURSO 3

    Public Relations Campaigns

    Dedicación
    4 weeks of study, 6-8 hours/week
    Subtítulos
    English

    Acerca del Curso

    [IMPORTANT NOTICE] The Public Relations Campaigns course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enr
  4. CURSO 4

    Social Media in Public Relations

    Dedicación
    4 weeks, 6-8 hours per week
    Subtítulos
    English

    Acerca del Curso

    [IMPORTANT NOTICE] The Social Media in Public Relations course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they r
  5. CURSO 5

    Public Relations Capstone

    Próxima sesión: Oct 1
    Dedicación
    5 weeks of study, 3-5 hours/week
    Subtítulos
    English

    Sobre el Proyecto Final

    [IMPORTANT NOTICE] The Public Relations Capstone course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enr

Creadores

  • National University of Singapore

    The National University of Singapore aspires to influence the future through education, research, and service.

    A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

  • Mohan Dutta

    Mohan Dutta

    Professor, Head of Communications and New Media
  • Iccha Basnyat

    Iccha Basnyat

    Assistant Professor
  • Tracy Loh

    Tracy Loh

    Visiting Fellow

FAQs