Programa Especializado - Public Relations For Digital Media

Develop PR Strategy in a Digital Age. Prepare for a career in public relations with four hands-on courses.

Sobre este Programa Especializado

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

Creada por:

5 courses

Sigue el orden sugerido o elige el tuyo.

Proyectos

Diseñado para ayudarte a practicar y aplicar las habilidades que aprendiste.

Certificados

Resalta tus nuevas habilidades en tu currículum o LinkedIn.

Cursos

Beginner Specialization.: No prior experience required.

CURSO 1
Introduction to Public Relations
Dedicación
4 weeks of study, 6-8 hours/week
Subtítulos
English
Acerca del Curso
[IMPORTANT NOTICE] This course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enrolled in the course.
Puedes elegir tomar solo este curso. Más información.
CURSO 2
Public Relations Research
Próxima sesión: Sep 3
Dedicación
4 weeks of study, 6-8 hours/week
Subtítulos
English
Acerca del Curso
[IMPORTANT NOTICE] The Public Relations Research course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enr
Puedes elegir tomar solo este curso. Más información.
CURSO 3
Public Relations Campaigns
Dedicación
4 weeks of study, 6-8 hours/week
Subtítulos
English
Acerca del Curso
[IMPORTANT NOTICE] The Public Relations Campaigns course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enr
Puedes elegir tomar solo este curso. Más información.
CURSO 4
Social Media in Public Relations
Dedicación
4 weeks, 6-8 hours per week
Subtítulos
English
Acerca del Curso
[IMPORTANT NOTICE] The Social Media in Public Relations course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they r
Puedes elegir tomar solo este curso. Más información.
CURSO 5
Public Relations Capstone
Próxima sesión: Oct 1
Dedicación
5 weeks of study, 3-5 hours/week
Subtítulos
English
Sobre el Proyecto Final
[IMPORTANT NOTICE] The Public Relations Capstone course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enr
Puedes elegir tomar solo este curso. Más información.

Creadores

The National University of Singapore aspires to influence the future through education, research, and service.
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.