Programa Especializado - Relaciones Públicas en Prensa Digital

Comenzó el mar. 27

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Programa Especializado - Relaciones Públicas en Prensa Digital

Develop PR Strategy in a Digital Age. Prepare for a career in public relations with four hands-on courses.

Sobre este Programa Especializado

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

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courses
5 courses

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projects
Proyectos

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certificates
Certificados

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Pruébalo gratis
Enroll and get full access to every course in the Specialization for 7 days. Cancel any time.
Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Introducción a las Relaciones Públicas

    Sesión actual: mar. 27 — may. 1.
    Dedicación
    4 semanas de estudio, 6-8 horas/semana
    Subtítulos
    English

    Acerca del Curso

    What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strategies and tactics? In this course, you will learn what Public Relations is, what are some of the key growth areas in Public Relations, and the future of the practice. You will learn about the various theories of Public Relations and how to put these theories to use when carrying out Public Relations activities. The course will provide you a big picture of the Public Relations process, and the important roles of strategy and tactics in the process. This is a foundation course for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners wanting to brush up on their knowledge of the field. Throughout the course, I will converse with you about the ongoing trends in technology and culture and the ways in which these trends are shaping PR across the globe. Come join me in this fun tour of Public Relations practice, PR theories, and the PR process. We will learn together about the nature of PR in our technologically-powered networked societies and the ways in which PR careers are being transformed by global conversations.
  2. CURSO 2

    Investigación en las Relaciones Públicas

    Próxima sesión: abr. 17 — may. 22.
    Dedicación
    4 semanas de estudio, 6-8 horas/semana
    Subtítulos
    English

    Acerca del Curso

    Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research in PR. PR research is applied research. Practical application of research allows you to improve the organization’s performance. Research can be used in many ways in Public Relations practice. For example, you can use research to analyze and assess a need for the organization, ensure your objectives are realistic and connected to your outcome, identify and describe the relevant publics, brainstorm and test messages and channels, monitor the progress of your PR efforts, show impact and effectiveness of your program. This course will provide you the basic knowledge to plan, design, and conduct research to solve a PR problem. This course is designed for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners wanting to brush up on their knowledge of the field. Come join me in this tour of research in PR where you will learn to use research as the backbone of your strategic decisions based on evidence.
  3. CURSO 3

    Campañas de Relaciones Públicas

    Próxima sesión: abr. 17 — may. 22.
    Dedicación
    4 semanas de estudio, 6-8 horas/semana
    Subtítulos
    English

    Acerca del Curso

    Una de las áreas más excitantes de las Relaciones Públicas y más extensamente implementada son las Campañas de Relaciones Públicas. ¿Qué son las campañas de Relaciones Públicas y cuáles son las mejores prácticas para montarlas? ¿Cómo es el proceso de creación de una campaña? ¿Cómo se organiza y se evalúa una campaña? Desde mi experiencia investigadora, práctica y docente sobre campañas, daré un panorama del proceso de campañas. En este curso, aprenderemos cuál es la estructura de una campaña de Relaciones Públicas y los pasos que deben darse para crearlas. También aprenderemos las claves para definir objetivos, desarrollar una estrategia y crear tácticas. De este modo, el curso ofrecerá un pequeño viaje a través de varias teorías de campaña. También aprenderemos las lecciones clave que se derivan del análisis crítico y síntesis de la investigación en campañas. Finalmente, aprenderemos los elementos clave de la evaluación de campañas. Estoy deseando que disfrutemos juntos este viaje de aprendizaje sobre campañas de Relaciones Públicas.
  4. CURSO 4

    Los Medios Sociales en las Relaciones Públicas

    Próxima sesión: abr. 3 — may. 8.
    Dedicación
    4 weeks, 6-8 hours per week
    Subtítulos
    English

    Acerca del Curso

    Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn? These questions along with many others concerning the use of, management and effects of social media in today's world will be covered in this course. Embark on a journey into the realm of social media in public relations and explore the dynamics and management of social media and how it has changed public relations. We will examine the impact of digital influence, the relationship between traditional and social media as well as some of the pitfalls in the use of social media. You will also learn how to cultivate and manage relationships in social media, engage the online community, and plan and manage online content. We will also take a look at some ways of to measure and evaluate social media campaigns. Come, join me in this course and take the first step towards an exciting and rewarding career in social media.
  5. CURSO 5

    Proyecto de Relaciones Públicas

    Sesión actual: mar. 20 — may. 1.
    Dedicación
    5 weeks of study, 3-5 hours/week
    Subtítulos
    English

    Sobre el Proyecto Final

    The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and specific communication strategies for addressing the problem. The project will test the knowledge of students in basic principles of public relations, public relations research, strategy and new media, asking students to come up with a strategic plan. The strategic plan will be the roadmap for a public relations campaign and will integrate the key concepts offered through the four courses.

Creadores

  • Universidad Nacional de Singapur

    The National University of Singapore aspires to influence the future through education, research, and service.

    A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

  • Mohan Dutta

    Mohan Dutta

    Professor, Head of Communications and New Media
  • Iccha Basnyat

    Iccha Basnyat

    Assistant Professor
  • Tracy Loh

    Tracy Loh

    Visiting Fellow

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