Programa Especializado - Public Relations For Digital Media
Develop PR Strategy in a Digital Age. Prepare for a career in public relations with four hands-on courses.
Sobre este Programa Especializado
This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.
Creada por:

5 courses
Sigue el orden sugerido o elige el tuyo.
Proyectos
Diseñado para ayudarte a practicar y aplicar las habilidades que aprendiste.
Certificados
Resalta tus nuevas habilidades en tu currículum o LinkedIn.
Cursos
- Beginner Specialization.
- No prior experience required.
CURSO 1
Introduction to Public Relations
Sesión actual: Apr 23- Dedicación
- 4 weeks of study, 6-8 hours/week
- Subtítulos
- English
Acerca del Curso
What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations stratPuedes elegir tomar solo este curso. Más información.
CURSO 2
Public Relations Research
Próxima sesión: May 14- Dedicación
- 4 weeks of study, 6-8 hours/week
- Subtítulos
- English
Acerca del Curso
Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research inPuedes elegir tomar solo este curso. Más información.
CURSO 3
Public Relations Campaigns
Próxima sesión: May 14- Dedicación
- 4 weeks of study, 6-8 hours/week
- Subtítulos
- English
Acerca del Curso
One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about puPuedes elegir tomar solo este curso. Más información.
CURSO 4
Social Media in Public Relations
Próxima sesión: Apr 30- Dedicación
- 4 weeks, 6-8 hours per week
- Subtítulos
- English
Acerca del Curso
Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of socialPuedes elegir tomar solo este curso. Más información.
CURSO 5
Public Relations Capstone
Sesión actual: Apr 16- Dedicación
- 5 weeks of study, 3-5 hours/week
- Subtítulos
- English
Sobre el Proyecto Final
The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and spePuedes elegir tomar solo este curso. Más información.
Creadores
Mohan Dutta
Professor, Head of Communications and New Media
Iccha Basnyat
Assistant Professor
Tracy Loh
Visiting Fellow
FAQs
More questions? Visit the Learner Help Center.