Programa Especializado - Public Relations For Digital Media

Develop PR Strategy in a Digital Age. Prepare for a career in public relations with four hands-on courses.

Sobre este Programa Especializado

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

Creada por:

5 courses

Sigue el orden sugerido o elige el tuyo.

Proyectos

Diseñado para ayudarte a practicar y aplicar las habilidades que aprendiste.

Certificados

Resalta tus nuevas habilidades en tu currículum o LinkedIn.

Cursos

Beginner Specialization.: No prior experience required.

CURSO 1
Introduction to Public Relations
Sesión actual: Apr 23
Dedicación
4 weeks of study, 6-8 hours/week
Subtítulos
English
Acerca del Curso
What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strat
Puedes elegir tomar solo este curso. Más información.
CURSO 2
Public Relations Research
Próxima sesión: May 14
Dedicación
4 weeks of study, 6-8 hours/week
Subtítulos
English
Acerca del Curso
Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research in
Puedes elegir tomar solo este curso. Más información.
CURSO 3
Public Relations Campaigns
Próxima sesión: May 14
Dedicación
4 weeks of study, 6-8 hours/week
Subtítulos
English
Acerca del Curso
One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about pu
Puedes elegir tomar solo este curso. Más información.
CURSO 4
Social Media in Public Relations
Próxima sesión: Apr 30
Dedicación
4 weeks, 6-8 hours per week
Subtítulos
English
Acerca del Curso
Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social
Puedes elegir tomar solo este curso. Más información.
CURSO 5
Public Relations Capstone
Sesión actual: Apr 16
Dedicación
5 weeks of study, 3-5 hours/week
Subtítulos
English
Sobre el Proyecto Final
The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and spe
Puedes elegir tomar solo este curso. Más información.

Creadores

The National University of Singapore aspires to influence the future through education, research, and service.
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.