Scale Up Your Startup - Product, Processes, People. Learn the main points of a growth mindset and apply these as you scale up the products, processes, and people components of your business.

ofrecido por

Programa especializado: Scale Up Your StartupIE Business School

Habilidades que obtendrás

Leadership
Management
strategy
Entrepreneurship
Business Strategy
Leadership And Management
Problem Solving
Strategic Management
Business Process

Acerca de este Programa Especializado

This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to: Describe the key elements of a scaleup mindset Determine how ready they are to scale up their business Understand key best practices in scaleup, gained from industry insights and applicable to their own businesses Learn how to scale up a product successfully by addressing the key concerns of product development at the scaleup stage Evaluate and suggest process improvement for a growing company Discuss key considerations in team and personnel growth (including fit, team creation, diversity, and personal productivity and wellness during stressful times) This specialization features advice and best practices from scaleup expert Professor Joe Haslam, who provides the necessary framework to understand what scaling is all about and who adds to his own experiences and teaching a wide and carefully selected range of resources and industry examples to help guide learners through industry best practices and advice.

Proyecto de aprendizaje aplicado

In the Scaleup Specialization projects in each course, learners will focus on how a scaleup in their area or region of the world has addressed the scaleup challenges discussed in each course. Students who complete the Capstone will also research and write an industry piece, in the style of a longform magazine article, on one company in particular and their journey through the scaleup process.

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel intermedio

At least two years of business experience, with experience of working in (or owning) a startup useful but not required.

Aproximadamente 4 meses para completarse

Ritmo sugerido de 3 horas/semana

Inglés (English)

Subtítulos: Inglés (English)

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel intermedio

At least two years of business experience, with experience of working in (or owning) a startup useful but not required.

Aproximadamente 4 meses para completarse

Ritmo sugerido de 3 horas/semana

Inglés (English)

Subtítulos: Inglés (English)

Cómo funciona el programa especializado

Toma cursos

Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.

Proyecto práctico

Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.

Obtén un certificado

Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

Hay 4 cursos en este Programa Especializado

Curso1

Curso 1

Why Scale a Startup?

If you want to find out how to begin to scale up a company, this course is for you! This course will guide you through all the key questions you need to ask yourself to prepare to scale up a startup, provide you with the necessary frameworks to begin the scaleup process, and offer insights from real, successful companies who have been in your shoes before and have made the transition.

After taking this course, you will be able to: identify the key challenges to scaling up and list possible solutions to these problems; discuss the differences between growing and scaling; offer tips on how to make your company weatherproof (identify risk and offer strategies to mitigate these risks); and explain common best practices for scaling up effectively and efficiently. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions. Make your scaleup journey as smooth and surprise-free as possible - with this course, you´ll know the types of issues that arise in most scaleups and learn how to solve them.

Curso2

Curso 2

Scaling Product and Processes

Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as you scale up your startup.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions. Get perspective on how your company operates and optimize it for scale – this course will prime your product and processes for exponential growth.

Curso3

Curso 3

Building Culture in a Scale Up

Company culture changes in the shift from startup to scaleup – and as the company moves and incorporates different people profiles and roles, culture becomes increasingly vital in ensuring that everyone understand the company´s mission, values, strategy, and objectives.

This course will help you get that crucial culture piece within your scaleup right. You´ll discover the role (and relationship between) the company founder and the company culture in ensuring a successful transition to scaleup, gain insights on how and why to build and foster diverse teams, and understand the critical importance of corporate governance structures so you can implement the structures that make sense for your organization. Culture can be your company´s superpower, and with this course, you´ll be able to build and maintain the company culture that will bolster your company through the scaleup phase – and beyond.

Curso4

Curso 4

Scale Up Specialization Capstone

This Capstone course is aimed at learners who have experience of working in a startup and want to scale up their business and want to bring together what they have learned in the three previous courses on scaling up a startup (Scale Up Your Startup, Scaling Product and Processes, and Building Culture in a Scaleup).

Through the Capstone Project, you´ll showcase your understanding of the key issues a scaleup faces and how to overcome these issues and challenges - from the initial moment when scaling up becomes a possibility, through transitions in product and processes, to the creation of a strong, effective, and resilient company culture that will last. For the project, you´ll profile a company and go in depth to find out how that company scaled, producing a polished and comprehensive piece of writing that demonstrates your understanding of the scaleup journey. After completing this Capstone project, you will have developed insights into why companies scale up, how they plan for the scaleup phase, how they scale up product and processes, how they adapt their sales and marketing strategies, how operations are affected, and how they build and maintain a productive, effective and diverse company culture through the scaleup phase.

Instructores

Coursera QA Team

Test

2829 alumnos

5 cursos

Joe Haslam

953 alumnos

4 cursos

ofrecido por

IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

Preguntas Frecuentes

¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Puedo inscribirme en un solo curso?
¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.
¿Puedo tomar este curso de manera gratuita?
Cuando te inscribes en el curso, tienes acceso a todos los cursos del programa especializado y obtienes un certificado cuando completas el trabajo. Si solo deseas leer y ver el contenido del curso, puedes participar del curso como oyente de manera gratuita. Si no puedes pagar la tarifa, puedes solicitar ayuda económica.
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.
¿Cuánto tiempo se necesita para completar un programa especializado?
Each course takes approximately eight hours to complete.
What background knowledge is necessary?
Previous knowledge in running a startup or working in a startup are useful, but not required, to getting the most from this course.
Do I need to take the courses in a specific order?
Yes, they should be taken sequentially (Why Scale a Startup, then Scaling Products and Processes, then Building Culture in a Scaleup).
¿Recibiré crédito universitario por completar el programa especializado?
No.
What will I be able to do upon completing the Specialization?
You will be able to apply your knowledge to growing your own startup exponentially, if you have a startup or work in one. You will also be able to apply the concepts learned in a general business context to help build the principles of exponential growth and scaling within any business context.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.

Programa especializado: Scale Up Your Startup

Habilidades que obtendrás

Acerca de este Programa Especializado

Proyecto de aprendizaje aplicado