Profile

João Freitas

Strategist | Entrepreneur | Catalyst for Growth & Impact

Bio

I am a passionate professional in strategy, entrepreneurship, marketing, and business development, with a solid academic background. Holding a Bachelor's degree in Economics and a Master's degree in Management, specializing in Strategy and Entrepreneurship, I have garnered valuable experience in partnerships, business growth, and strategic development. My current roles include Director of Partnerships & Growth at a leading hospitality software provider and Entrepreneur in Residence at Startup Braga, where I mentor entrepreneurs and contribute to the startup ecosystem. Previously, I held key positions in startups like HiJiffy and Breadfast, honing skills in leadership, project management, and marketing strategies. Outside of my professional endeavors, I actively engage in impactful social projects, co-founding U.DREAM Braga and serving as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, I have collaborated with organizations such as Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde. I thrive on new challenges and opportunities for professional growth, always seeking to contribute to society and explore potential synergies. If you're interested in strategy, entrepreneurship, or business development, I'd love to connect and build a successful future together. Additionally, I serve as the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, where I leverage my expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, I am responsible for driving marketing initiatives to enhance brand visibility and market positioning. With a keen focus on digital marketing strategies, I have led successful campaigns across various platforms, optimizing performance and achieving measurable results. My commitment to excellence, coupled with my diverse experiences, positions me as a valuable asset in driving innovation and growth in the dynamic landscape of business and technology.