Acerca de este Curso
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100 % en línea

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Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 14 horas para completar

Sugerido: 7.5 hours videos and quizzes...

Inglés (English)

Subtítulos: Árabe (Arabic), Chino (simplificado), Portugués (de Brasil), Inglés (English), Español (Spanish)

Habilidades que obtendrás

PricingStrategic ManagementMarketingCompetitiveness

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 14 horas para completar

Sugerido: 7.5 hours videos and quizzes...

Inglés (English)

Subtítulos: Árabe (Arabic), Chino (simplificado), Portugués (de Brasil), Inglés (English), Español (Spanish)

Los estudiantes que toman este Course son

  • Entrepreneurs
  • Business Developers
  • Consultants
  • HR Specialists
  • Marketers

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Maintaining your Customer Base

8 videos (Total 41 minutos), 5 lecturas, 1 cuestionario
8 videos
Importance of Customer Loyalty9m
Types of Switching Costs9m
Customer Value and Switching5m
Old Suppliers7m
Customers3m
New Suppliers2m
Wrap Up1m
5 lecturas
Course Overview10m
How to Use Discussion Forums10m
Resource: Lecture Slides10m
Get to Know Your Classmates10m
Complete Slide Deck Week 110m
1 ejercicios de práctica
Maintaining your Customer Base22m
Semana
2
1 horas para completar

Determine your Prices Wisely

8 videos (Total 29 minutos), 2 lecturas, 1 cuestionario
8 videos
Price Discrimination I: Reasons to Discriminate2m
Price Discrimination II: Synchronization with Product Differentiation3m
First Degree Price Discrimination3m
Second Degree Price Discrimination10m
Third Degree Price Discrimination3m
Intertemporal Pricing2m
Wrap Up1m
2 lecturas
Resource: Lecture Slides10m
Complete Slide Deck Week 210m
1 ejercicios de práctica
Determine your Prices Wisely24m
Semana
3
1 horas para completar

Keep Your Business Clean

9 videos (Total 39 minutos), 2 lecturas, 1 cuestionario
9 videos
Reasons for Competition Policy7m
Instruments1m
Cartel Agreements3m
Factors Favoring Cartels1m
Examples3m
Defining Markets and Measuring Market Power11m
Forms of Market Forclosure6m
Wrap Up57s
2 lecturas
Resource: Lecture Slides10m
Complete Slide Deck Week 310m
1 ejercicios de práctica
Keep Your Business Clean22m
Semana
4
1 horas para completar

Increase your Returns

11 videos (Total 50 minutos), 2 lecturas, 1 cuestionario
11 videos
Network Goods4m
Network Effects I: Direct Network Effects7m
Network Effects II: Indirect Network Effects4m
Market Structure in Network Industries5m
Economies of Scale3m
Economies of Scope3m
Diseconomies of Scale & Scope3m
Reasons to Buy7m
Reasons to Make5m
Wrap Up1m
2 lecturas
Resource: Lecture Slides10m
Complete Slide Deck Week 410m
1 ejercicios de práctica
Increase your Returns20m
4.7
108 revisionesChevron Right

57%

comenzó una nueva carrera después de completar estos cursos

58%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

12%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Advanced Competitive Strategy

por ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

por AAFeb 12th 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

Instructores

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

Acerca de Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Acerca de Programa especializado Competitive Strategy and Organization Design

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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