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Opiniones y comentarios de aprendices correspondientes a Brand Identity and Strategy por parte de IE Business School

670 calificaciones

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Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Principales reseñas


5 de jun. de 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.


19 de nov. de 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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76 - 100 de 191 revisiones para Brand Identity and Strategy

por Makina W

6 de dic. de 2021

I really enjoenjoyed this course it has given me knowledge on so many things i didnt know.

por Isabel C R

21 de feb. de 2021

Muy interesante paraconseguir una idea inicial sobre que es y en que se basa el branding.

por Angelo S

20 de oct. de 2020

Excelente curso, no puedo esparar para continuar con la serie completa, muchas gracias...

por Zeeshan Y

16 de may. de 2020

Must-have information for designers who wants to take their career to the next level.

por Kseniya

15 de may. de 2020

great course! I especially enjoyed the hands-on approach with lots of practical tasks

por Poz L

31 de ene. de 2021

This was well explained and thorough, and I'm able to use what I learned right away.

por Leonardo B

15 de mar. de 2021

Netamente curso de estrategia; buen tema para el estudio de la creación de marcas.

por Aly K S

4 de abr. de 2020

This course is not like any other one I took, it is actually effective and helpful

por Diego I A V

15 de jul. de 2020

Excelente contenido. Muy claro y con actividades que refuerzan el aprendizaje.

por AC L

27 de jun. de 2020

I learnt a lot about the branding journey, it was a good introductory course.

por Larissa G R

10 de ago. de 2021

What a fantastic course! I learned so much... Exceeded my expectations!

por Tahmid A F

18 de ago. de 2022

I learnt some of the finest way of developing brand in this course!

por Tamara E C H

20 de dic. de 2022

I loved this course. It's been amazing for my professional growth.

por Viktoriya E

16 de abr. de 2022

Great thanks to the teacher! It was a great magnificient journey!

por Vishal a n

22 de may. de 2020

Totally worth each penny. A must do course for brand enthusiastes

por Aziz M A

15 de abr. de 2021

very easy to understand.. and deep learning for brand identity..

por Khaled K

22 de feb. de 2021

It's very helpful and rich with information, really recommend it

por Deleted A

6 de jul. de 2021


por Hugo R

18 de dic. de 2020

Great course with lots of interactive and insightful exercises.


8 de sep. de 2021

This course module gives a clear understanding of branding!

por adife m

11 de abr. de 2021

it was really enjoyable and educatory course. thanks a lot.

por Saif A

2 de jun. de 2020

enjoyed the course very much, it was very helpful and light

por Jessica C

12 de dic. de 2020

I've learned amazing skills that I'm already using at work


6 de sep. de 2020

In terms of content and knowledge it was the best!

por Yasitha R

25 de sep. de 2020

This became my favourite and most loved course.