have always wanted a place to learn more professional things about branding not just the design. i am happy today that i was able to learn more than i expected on coursera. well segmented topics and very understandable. more power to your elbow. thank you dr maria, thank you coursera.

It is an excellent course. It gave me 360 degree perspective of the brand identity concept. Capstone project was the best exercise. Proffessor is great. I loved the course. Exercise based learning is always very productive and this course has exactly designed like that. Thank you!

vey vey useful and detailed for those who want to go deep in branding. IS excellent if your job need some knowledge about it that boosts your job. I am a fashion designer and kinda think branding is very important and useful when delievering any kind of service/product.

The course was Great! the teacher is very passionate and honest I really liked the approach she took for the course, It has very good content and is really hands-on with the activities which to be honest is the only way of getting good at Branding, by doing. Thank you!

This course was excellent and professor Maria has the ability to deliver the different classes in a very clear way. The way the course is structured is very useful and I enjoyed working on the different assignments, specially the final project which was lots of fun!

Fantastic structure of the module and the way in which it is delivered through videos and illustrations. The assignments actually make you realize the significance of each element of the STP. Glad that I did this program I would recommend this to my friends!

i has been always interested in creating brands processes, and always wondered how to make the best impression , and how to pick the best personality for the brand am working on.

this course has answered my questions and give a good framework to follow along.

Es muy bello curso, aprendí bastante de cada etapa del mismo. La profesora es muy apasionada en su explicación y se siente el amor por lo que está enseñando. Si buscas conocer más sobre técnicas de brading, este es el curso que necesitabas!

the course is excellent as i got a clear knowledge about what professor explained. assignment system is excellent. as if you don't do assignment, you ill forget what you have learnt. assignment helps to implement the topics practically.

Great course for learning basic brand building knowledge and knowing your target customers. Makes aware of terms used and important in brand building as well as provide great implementation exercises for practice.

Excellent course!!!! Through the weekly assignments you learn so much more and you fell like you actually are a junior brand manager!!! The professor is so good and understandable! It is totally worth a try!!

Very knowledgeable, has excellent assignments, Though I wish the instructions could have been a little more clearer, there were parts where I had to really understand what to do. Apart from that .excellent.

An excellent course for both beginners and people with a little knowledge of branding. Finally, everything fell into place: brand segmentation, positioning, identity. Many thanks to the authors!

As a desogner, I found the contents of this course highly enroching and valuable for my professional practice. It gave me tools to set a better foundation when starting on a Branding project.

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

Very interesting, both theory and the final project! I have learnt a log of new arguments and interesting details. Until now, this is one of my favourite courses, maybe the best one.

I really enjoyed this course and I believe I learned some valuable things. The assignments were challenging while not being dishearteningly difficult. The instructor is also great.

You will love this course as a means to expand your knowledge on branding. Easy to follow. Workload is not overwhelming and course information is enjoyable to learn.

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

Je pratiquais déjà le branding en tant qu'autodidacte, mais avec ce cours j'ai compris que j'avais beaucoup à apprendre. J'ai beaucoup appris et je suis satisfait.

Absolutely loved it! This course has a lot more work compared to the other courses I've done on Coursera. But it was absolutely worth the effort. Learned a lot!

For me the course was totally worth time and money. Professor Maria did a great job to create an interesting and interactive course about brand strategy.

This course helped me to set my career goals and see future opportunities. Also renewed my direction of becoming a Brand strategist & Digital Marketer.

Very informative course, great instructors, consistent content, and challenging assignments. I recommend it to anyone with an interest in Branding!

I really enjoyed the course. The course is very well articulated by Prof Maria Dieguez, I managed to learn every aspect in the course effectively.