Good content & good methods of explanation.

Strategic Brand Management: Building, Measuring & Brand Equity by Keller, K. L (2015), the link provided is no longer available. Kindly mail me the content once this message has been read by the concerned authorities.

Great course BUT it's 5 weeks, not 4 as advertised (and shown on the certificate). Moreover, the time you must dedicate per week is way over 3 hours.

Despite this, Maria is an excellent teacher and the course super interesting and well done.

The course is great! I loved it - unfortunately, there are not so many peers, I am waiting to get my assignments reviewed and there are not enough others to review for me... I am not sure how I can now complete my course...?

The information was useful. I can't say that the assignments were beneficial because they were all graded by peers who may not have understood the assignments themselves.

It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.

Overall very well done. Excellent assignments that I will personally used in improving the branding of our business!

It is a great course if you want to have an understanding of the basics of brand identity and strategy quickly.

There were some sections that were not clear on directions of the assignment but I really learned a lot.

Excelent course for design your own branding identity!!

Very well done! Challenging and interesting. Recomended

l​ast week is not as good as the previous course

I learned a lot from this course!

Well explained and interesting...

​great course, so beneficial

Very Interactive course.

Really good course for learning the basics of building a brand identity and everything that it entails. The only downside I would say is the peer reviews - I spent a lot of time on my assignments and then when I came to score other peoples the scoring system was so simple and just asked questions like 'did they include this' rather than scoring it on the quality and accuracy of the work. It makes you think you could probably complete the course by doing the bare minimum. Would be much better if a professional graded you!

I liked the content of this course for the most part, however I found that the assignments were not laid out very well and the rubric for success was not communicated prior to the assignment being completed so a few times I felt like I was guessing at what I was to do and Google searching examples. I have taken a few coursera courses prior to this one and they were laid out with much better transparency.

Se aprende mucho pero la forma de evaluación de conocimientos no la encuentro la mejor. Corregirse entre alumnos no demuestra tu real conocimiento al tema. Quizás sería bueno buscar otra forma de evaluar para no basarse en los alumnos, que no son expertos en el tema.

Some of the reading material which was shared in between the lessons, seemed to be of sub-optimal level. Those materials could have been better. Other-wise the course was good.

Definitely for beginners! If you have ever studied marketing, advertising, or branding, this course will feel very basic and introductory to you.

i felt i needed more examples, it was all so quick and not all was understood

beginners level.

I'll be honest, I'm quite disappointed. The course was marked as Intermediate level, yet I felt like this should be for absolute beginners. Half the course was just them trying to convince me the value of branding, but why else am I here? The assignments and grading is laughable, I would really suggest they relook at their rubric system, it does not matter how good or bad the quality of the work you do is, as long as you've included the sections they ask. I've come out of the course with almost no new knowledge of branding strategies, no new knowledge of what makes a strategy effective, how to properly analyse data, how to properly asses and understand your target segments and test. The only thing this course has done is tell me the importance of a having a target segment, which is quite condescending in my opinion. Please change your course level to beginner and explain better what you will learn.

This is an interesting course, but the assignments are vague and require knowledge base that is beyond my experience. I am withdrawing and will try to find something more basic.