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99 %

Amy Nichols +1 instructores más

Instructores principales

395.231 ya inscrito

ofrecido por

English for Business and Entrepreneurship

Universidad de Pensilvania

Acerca de este Curso

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Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. 
To enroll in this course for free, click on “Enroll now” and then select "Full Course.  No certificate."

This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace.  You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. 

Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.

Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.

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Nivel principiante

Aprox. 32 horas para completar

Inglés (English)

Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)

Habilidades que obtendrás

Business Plan
Market Research
English Language
Entrepreneurship

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Nivel principiante

Aprox. 32 horas para completar

Inglés (English)

Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)

Instructores

Calificación del instructor

4,88/5 (1170 calificaciones)

Amy Nichols
Instructor principal

Manager of International Research and Program Development

English Language Programs

395.231 alumnos

1 curso

James Riedel
Instructor principal

Executive Director

English Language Programs

395.231 alumnos

1 curso

ofrecido por

Universidad de Pensilvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Programa - Qué aprenderás en este curso

Calificación del contenido99%(121,045 calificaciones)

Semana

Semana 1

9 horas para completar

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.

9 horas para completar

24 videos (Total 83 minutos), 14 lecturas, 14 cuestionarios

24 videos

Welcome to English for Business & Entrepreneurship (Video 1)3m

Course Introduction Part I - Course Overview (Video 2)4m

Course Introduction Part II - Using the Course Site (Video 3)4m

Unlockable Achievement9s

What is Entrepreneurship? (Video 4 Part 1)2m

What is Entrepreneurship? (Video 4 Part 2)5m

Language Focus - Reading Skills (Video 5 Part 1)2m

Language Focus - Reading Skills (Video 5 Part 2)5m

Unlockable Achievement9s

Why Entrepreneurship? (Video 6 Part 1)6m

Why Entrepreneurship? (Video 6 Part 2)2m

Ideas, Products, and Opportunities (Video 7)6m

Unlockable Achievement9s

Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7m

Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2m

Deciding on a Type of Startup (Video 9 Part 1)5m

Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3m

Risk, Failure, and Important Steps (Video 10 Part 1)4m

Risk, Failure, and Important Steps (Video 10 Part 2)4m

Language Focus - Comparative Structures (Video 11 Part 1)4m

Language Focus - Comparative Structures (Video 11 Part 2)2m

Language Focus - Comparative Structures (Video 11 Part 3)2m

Online Learning Opportunities to Extend Your Skills38s

14 lecturas

Overview of the Unit5m

Video/Listening: Elon Musk's Journey to Mars2m

Game 1: Unit 1 Vocabulary Flashcards6m

BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5m

ADVANCED: Entrepreneurship seen as a solution to South Africa’s unemployment crisis7m

Women taxi startups gaining speed globally10m

African women entrepreneurs think big and share dreams10m

“This recent grad brewed a startup by managing the details”5m

Young Entrepreneurs Win Million-Dollar Prize10m

“Many paths lead to successful business startups”5m

“Entrepreneurs find new ways to address housing shortages"10m

Video: “Ludwick Marishane: A bath without water”4m

“Broadway rallies to save a beloved diner"4m

Game: Unit 1 Vocabulary Flashcards5m

14 ejercicios de práctica

Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10m

Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30m

Value Affirmation Activity30m

Check Your Understanding: "African women entrepreneurs think big and share dreams"30m

Check Your Understanding: "This recent grad brewed a startup by managing the details"30m

Game 2: Identifying Different Types of Products30m

Game 3: Creating Product Descriptions30m

Game 4: Correlative Connectors & Sentence Connectors30m

Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"

Game: Connector Practice Activity30m

Check Your Understanding: "Many paths lead to successful business startups"30m

Check Your Understanding: Entrepreneurs find new ways to address housing shortages30m

Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30m

Check Your Understanding: "Broadway rallies to save a beloved diner"30m

Semana

Semana 2

8 horas para completar

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.

8 horas para completar

20 videos (Total 67 minutos), 11 lecturas, 10 cuestionarios

20 videos

Market Research and Testing to Identify Opportunities (Video 1)6m

Unlockable Achievement9s

Informal Research - Advantages and Disadvantages (Video 2)5m

Formal Research - Advantages and Disadvantages (Video 3 Part 1)2m

Formal Research - Advantages and Disadvantages (Video 3 Part 2)4m

Language Focus - Listening Strategies (Video 4 Part 1)4m

Language Focus - Listening Strategies (Video 4 Part 2)2m

Unlockable Achievement9s

Creating a Survey (Video 5 Part 1)6m

Creating a Survey (Video 5 Part 2)4m

Language Focus - Questions and Intonation (Video 6 Part 1)2m

Language Focus - Questions and Intonation (Video 6 Part 2)4m

Language Focus: Sample questions and intonation2m

Unlockable Achievement6s

Collecting Data (Video 7)5m

Evaluating Results (Video 8)6m

Unlockable Achievement9s

Completing Assessment 2 (Video 9 Part 1)6m

Completing Assessment 2 (Video 9 Part 2)1m

Unlockable Achievement9s

11 lecturas

Overview of the Unit1m

Game 1: Unit 2 Vocabulary Flashcards5m

BASIC: Washington state's new apple joining a changing industry5m

ADVANCED: Washington state's new apple joining a changing industry7m

BASIC: Bugs are the new food4m

ADVANCED: Bugs are the new food5m

Samples of Question Forms and Intonation (for Assessment 1)2m

Assessment 2 Model10m

“Taiwanese business seeks specialized markets”5m

“People who bring their own grocery bags are more likely to buy junk food”5m

Game: Unit 2 Vocabulary Flashcards6m

9 ejercicios de práctica

Check Your Comprehension: "Washington state's new apple joining a changing industry"30m

Game 2: More Practice with Comparative Language30m

Check Your Comprehension: "Bugs are the new food"30m

Game 3: Creating Survey Questions30m

Unit 2, Assessment 1: Questions and Intonation30m

Analyzing Sample Survey Data30m

Game: Question Matching Practice Activity30m

Check Your Understanding: "Taiwanese business seeks specialized markets"30m

Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30m

Semana

Semana 3

4 horas para completar

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.

4 horas para completar

10 videos (Total 39 minutos), 8 lecturas, 6 cuestionarios

10 videos

Why write a business plan? (Video 1)4m

Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5m

Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4m

Unlockable Achievement9s

Business description, including management and operations (Video 3)5m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3m

Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3m

Marketing: Part II: Business Plan (Video 5 Part 1)5m

Marketing: Part II: Business Plan (Video 5 Part 2)3m

8 lecturas

Overview of Unit 31m

BASIC: Nigeria's Wecyclers work for reusable future in Lagos5m

ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7m

BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5m

ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7m

“50 business ideas you can start for under $100"7m

"Chilean government seeks to boost female-led start-ups"5m

Game: Unit 3 Vocabulary Flashcards7m

6 ejercicios de práctica

Game 1: Practice with degree complements and intensifiers30m

Check Your Understanding: "Nigeria's Wecyclers work for reusable future in Lagos"30m

Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30m

Game 2: Sorting the 4 Ps30m

Check your Understanding: "50 business ideas you can start for under $100"30m

Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30m

Semana

Semana 4

3 horas para completar

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.

3 horas para completar

9 videos (Total 36 minutos), 3 lecturas, 5 cuestionarios

9 videos

Financials: Part I: Startup Costs, Operating Costs & Sales Projections (Vocabulary & concept focus) (Video 6)5m

Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3m

Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3m

Strategic Language Focus - Describing Financials (Video 9)5m

Creating a brief business plan (Video 10 Part 1)3m

Creating a brief business plan (Video 10 Part 2)3m

Unlockable Achievement9s

3 lecturas

Template and Model for Brief Business Plans (for Assessment 2)5m

It's a startup world!10m

Game: Unit 3 Vocabulary Flashcards7m

4 ejercicios de práctica

Game 3: Vocabulary: Word problems matching numbers with words30m

Game 4: Vocabulary: Word problems matching numbers with words30m

Game 5: Interpreting Results30m

Check Your Understanding: "It's a startup world!"

Semana

Semana 5

7 horas para completar

Unit 4: Attracting Investors and Obtaining Financial Support

In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.

7 horas para completar

23 videos (Total 74 minutos), 9 lecturas, 10 cuestionarios

23 videos

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 1)4m

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)3m

Unlockable Achievement9s

Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)4m

Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)3m

Unlockable Achievement9s

Equity-Financing: Venture Capital (Video 3 Part 1)5m

Equity-Financing: Venture Capital (Video 3 Part 2)2m

Finding Investors in the Social Network (Video 4)4m

Crowdfunding (Video 5 Part 1)4m

Crowdfunding (Video 5 Part 2)3m

Listening: Crowd-sourced funding provides kickstart to new business ventures2m

Unlockable Achievement9s

Making a Pitch to Attract Investors (Video 6 Part 1)5m

Making a Pitch to Attract Investors (Video 6 Part 2)5m

Creating an Effective Hook (Video 7 Part 1)5m

Creating an Effective Hook (Video 7 Part 2)4m

Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)5m

Listening: How to Pitch a Business 2m

Unlockable Achievement9s

Persuasive Pitch, Two Samples3m

Unlockable Achievement6s

Course Conclusion2m

9 lecturas

Overview of the Unit1m

Poll: Businesses Designed to Help India's Poor Attract Overseas Investors10m

Instructions for Assessment 2: Persuasive Elevator Pitch5m

Sample Elevator Pitch and Elevator Pitch Template10m

BASIC: Tech startups boom in India, attract big investments5m

ADVANCED: Tech startups boom in India, attract big investments7m

"Crowdfunding for business growing in Africa"5m

"The original social network: How global diasporas can mean big business"5m

Game: Unit 4 Vocabulary Flashcards7m

10 ejercicios de práctica

Unit 4 Assessment 1: Reflective Response30m

Check Your Understanding: "Poll: Businesses Designed to Help India's Poor Attract Overseas Investors"30m

Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"30m

Game 1: Be brief!30m

Check Your Understanding: "How to Pitch a Business"30m

Unit 4 Assessment 2: Elevator Pitch (written)30m

Check Your Understanding: "Tech startups boom in India, attract big investments"30m

Check Your Understanding: "Crowdfunding for businesses growing in Africa"30m

Check Your Understanding: "The original social network: How global diasporas can mean big business"30m

Game: Build a Pitch - Structure Practice30m

Reseñas

4.9

1532 reseña

5 stars
87,88 %
4 stars
10,28 %
3 stars
1,08 %
2 stars
0,21 %
1 star
0,54 %

Principales reseñas sobre ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP

por AA22 de may. de 2020

Concepts were explained in a easy method and helped me a lot. Also gave a lot of skills and methods of communication. Helped conducting market research and creating a business plan. Thank you !!!

por LK29 de feb. de 2020

With this course, I can have more knowledge in doing business, starting from having ideas to having funds and operating the startup. Hope to learn more about business process through other course.

por SS16 de jun. de 2020

I have learnt lot of new information on this online course. Mentors nicely explain the same. Way of assessment totally different. I like it very much. Convey my thanks to courses community

por AV10 de jun. de 2022

I am very happy to taked this course, exceeded my expectation and I learned a lot about listening, writting, and business plan. I am sure that all learned will serve me in my profesional carreer.

Ver todas las reseñas

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si compro el Certificado?
Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.
UNIQUE TO THIS COURSE: Can I take this course for free?
Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.

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English for Business and Entrepreneurship

English for Business and Entrepreneurship

Acerca de este Curso

Habilidades que obtendrás

Instructores

Amy Nichols
Instructor principal

James Riedel
Instructor principal

ofrecido por

Universidad de Pensilvania

Programa - Qué aprenderás en este curso

Semana 1

Unit 1: Becoming an Entrepreneur

Semana 2

Unit 2: Identifying an Opportunity

Semana 3

Unit 3: Creating a Business Plan (Part 1)

Semana 4

Unit 3: Creating a Business Plan (Part 2)

Semana 5

Unit 4: Attracting Investors and Obtaining Financial Support

Reseñas

Principales reseñas sobre ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP

Preguntas Frecuentes

Comienza o impulsa tu carrera profesional

Buscar temas populares

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English for Business and Entrepreneurship

English for Business and Entrepreneurship

Acerca de este Curso

Habilidades que obtendrás

Instructores

Amy NicholsInstructor principal

James RiedelInstructor principal

ofrecido por

Universidad de Pensilvania

Programa - Qué aprenderás en este curso

Semana 1

Unit 1: Becoming an Entrepreneur

Semana 2

Unit 2: Identifying an Opportunity

Semana 3

Unit 3: Creating a Business Plan (Part 1)

Semana 4

Unit 3: Creating a Business Plan (Part 2)

Semana 5

Unit 4: Attracting Investors and Obtaining Financial Support

Reseñas

Principales reseñas sobre ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP

Preguntas Frecuentes

Coursera Footer

Comienza o impulsa tu carrera profesional

Buscar temas populares

Cursos y artículos populares

Obtén un título de grado o un certificado en línea

Coursera

Comunidad

Más

Amy Nichols
Instructor principal

James Riedel
Instructor principal