Acerca de este Curso
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This course gives you access to Odyssey 3.14 - an original approach developed to help you invent or reinvent a business model. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has been shown to be very effective. It is taught to top executives, entrepreneurs, and HEC students. You will learn about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends 14 directions to consider in order to invent or reinvent the business model. Whether you are a graduate student, an executive or an entrepreneur, you will learn from examples and from your peers how to challenge your views in order to be innovative and come up with new ideas. Odyssey 3.14 is the result of over ten years of research, consulting and teaching. Over 100 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. At the end of the course, you will be able to : • Define what a business model is and how it relates to other the tools and frameworks in strategy • Understand the 3 components of the business model and how they are linked • Remember the 14 directions in which to explore and imagine a new business model • Understand the Odyssey 3.14 global approach, which means being able to apply this approach to any industry...
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Sugerido: 5 weeks of study, 1-2 hours/week

Aprox. 16 horas para completar
Comment Dots

English

Subtítulos: English, Spanish, French

Habilidades que obtendrás

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Sugerido: 5 weeks of study, 1-2 hours/week

Aprox. 16 horas para completar
Comment Dots

English

Subtítulos: English, Spanish, French

Programa - Qué aprenderás en este curso

1

Sección
Clock
2 horas para completar

Introduction to business model innovation

Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments....
Reading
4 videos (Total: 19 min), 6 readings, 4 quizzes
Video4 videos
Learning methods and outcomes3m
The 3 components of a business model5m
Business model vs. strategy5m
Reading6 lecturas
About this lesson2m
Important Tips on Learning Together3m
About this lesson10m
What you need to know about assignments3m
About this lesson10m
About this case study10m
Quiz4 ejercicios de práctica
Module 1 Lesson 1- Practice Quiz10m
Module 1 Lesson 3 - Practice Quiz10m
Case study: Michelin - Graded Quiz40m
Module 1 - Graded Quiz20m

2

Sección
Clock
4 horas para completar

The 3 components of a business model

This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach...
Reading
9 videos (Total: 52 min), 4 readings, 5 quizzes
Video9 videos
VP: price and perceived value6m
VP: detailed examples of game changing VP7m
VP: the value curve5m
VP: the value curve in practice3m
VA: The value chain5m
VA: The extended value chain6m
VA: Distinctive resources and competencies5m
Profit equation7m
Reading4 lecturas
About this lesson10m
About this lesson10m
About this lesson10m
Further reading: 20 additional examples to inspire you10m
Quiz4 ejercicios de práctica
Module 2 Lesson 1 - Practice Quiz10m
Module 2 Lesson 2 - Practice Quiz10m
Module 2 Lesson 3 - Practice Quiz10m
Module 2 - Graded Quiz20m

3

Sección
Clock
2 horas para completar

14 directions: 7 directions on the value proposition side

This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 videos (Total: 50 min), 1 reading, 3 quizzes
Video8 videos
Direction 1: reduce client price5m
Direction 2: reduce clients's hassle8m
Direction 3: look for non-clients5m
Direction 4: introduce more functionality or more emotion5m
Direction 5: search other segments4m
Direction 6: anticipate trends6m
Direction 7: modify the revenue stream7m
Reading1 lectura
About this lesson10m
Quiz3 ejercicios de práctica
Module 3 Lesson 1 - Practice Quiz10m
Module 3 Lesson 2 - Practice Quiz10m
Module 3 - Graded Quiz20m

4

Sección
Clock
2 horas para completar

14 directions: 7 directions on the value architecture side

This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 videos (Total: 45 min), 3 readings, 3 quizzes
Video8 videos
Direction 9: modify one or several steps in the value chain5m
Direction 10: eliminate or add a step in the value chain7m
Direction 11 Leverage strategic ressources5m
Direction 12: associate with competitors4m
Direction 13: identify supplementors4m
Direction 14: find new resources4m
Summary of the 14 directions6m
Reading3 lecturas
About this lesson10m
Summary of the 14 directions10m
Questions to consider to explore each direction10m
Quiz3 ejercicios de práctica
Module 4 Lesson 1 - Practice Quiz10m
Module 4 Lesson 2 - Practice Quiz10m
Module 4 - Graded Quiz18m

Instructores

Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy

Hélène Musikas

Affiliate Professor
Strategy and Business Policy

Acerca de HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Preguntas Frecuentes

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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