Acerca de este Curso
4.7
128 calificaciones
39 revisiones

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Francés (French)

Habilidades que obtendrás

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Francés (French)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Introduction to business model innovation

Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments....
4 videos (Total 19 minutos), 6 readings, 4 quizzes
4 videos
Learning methods and outcomes3m
The 3 components of a business model5m
Business model vs. strategy5m
6 lecturas
About this lesson2m
Important Tips on Learning Together3m
About this lesson10m
What you need to know about assignments3m
About this lesson10m
About this case study10m
4 ejercicios de práctica
Module 1 Lesson 1- Practice Quiz10m
Module 1 Lesson 3 - Practice Quiz10m
Case study: Michelin - Graded Quiz30m
Module 1 - Graded Quiz20m
Semana
2
4 horas para completar

The 3 components of a business model

This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach...
9 videos (Total 52 minutos), 4 readings, 5 quizzes
9 videos
VP: price and perceived value6m
VP: detailed examples of game changing VP7m
VP: the value curve5m
VP: the value curve in practice3m
VA: The value chain5m
VA: The extended value chain6m
VA: Distinctive resources and competencies5m
Profit equation7m
4 lecturas
About this lesson10m
About this lesson10m
About this lesson10m
Further reading: 20 additional examples to inspire you10m
4 ejercicios de práctica
Module 2 Lesson 1 - Practice Quiz10m
Module 2 Lesson 2 - Practice Quiz10m
Module 2 Lesson 3 - Practice Quiz10m
Module 2 - Graded Quiz20m
Semana
3
2 horas para completar

14 directions: 7 directions on the value proposition side

This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
8 videos (Total 50 minutos), 1 reading, 3 quizzes
8 videos
Direction 1: reduce client price5m
Direction 2: reduce clients's hassle8m
Direction 3: look for non-clients5m
Direction 4: introduce more functionality or more emotion5m
Direction 5: search other segments4m
Direction 6: anticipate trends6m
Direction 7: modify the revenue stream7m
1 lectura
About this lesson10m
3 ejercicios de práctica
Module 3 Lesson 1 - Practice Quiz10m
Module 3 Lesson 2 - Practice Quiz10m
Module 3 - Graded Quiz20m
Semana
4
2 horas para completar

14 directions: 7 directions on the value architecture side

This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
8 videos (Total 45 minutos), 3 readings, 3 quizzes
8 videos
Direction 9: modify one or several steps in the value chain5m
Direction 10: eliminate or add a step in the value chain7m
Direction 11 Leverage strategic ressources5m
Direction 12: associate with competitors4m
Direction 13: identify supplementors4m
Direction 14: find new resources4m
Summary of the 14 directions6m
3 lecturas
About this lesson10m
Summary of the 14 directions10m
Questions to consider to explore each direction10m
3 ejercicios de práctica
Module 4 Lesson 1 - Practice Quiz10m
Module 4 Lesson 2 - Practice Quiz10m
Module 4 - Graded Quiz18m
4.7
39 revisionesChevron Right

40%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por MNJan 17th 2017

Superb course with great structure and well designed modules and videos. You end up with a very practical toolbox to think about business models in a very disciplined way.

por BMMay 6th 2018

Very good course! the pedagogy is excellent, and the whole way to re-invent a business model is really operational! thanks a lot for the people who prepared this course!

Instructores

Avatar

Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy
Avatar

Hélène Musikas

Affiliate Professor
Strategy and Business Policy

Acerca de HEC París

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Preguntas Frecuentes

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