Acerca de este Curso
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Learner Career Outcomes

40%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 18 horas para completar

Sugerido: 5 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Francés (French)

Qué aprenderás

  • Check

    Define what a business model is and why it enables you to approach innovation and strategy from a completely different angle

  • Check

    Understand the 3 components of the business model and how they are linked

  • Check

    Stimulate your creativity by capitalizing on the 14 directions toolbox

  • Check

    Analyze existing business models, create new ones or adapt existing ones using the Odyssey 3.14 approach

Habilidades que obtendrás

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy

Learner Career Outcomes

40%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 18 horas para completar

Sugerido: 5 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Francés (French)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION

5 videos (Total 25 minutos), 5 lecturas, 4 cuestionarios
5 videos
Learning methods and outcomes3m
The 3 components of a business model5m
Business model vs. strategy5m
Other business model frameworks5m
5 lecturas
About this lesson1m
About this lesson1m
What you need to know about assignments10m
About this lesson1m
About this case study10m
4 ejercicios de práctica
Module 1 Lesson 1- Practice Quiz30m
Module 1 Lesson 3 - Practice Quiz30m
Case study: Michelin - Graded Quiz30m
Module 1 - Graded Quiz30m
Semana
2
4 horas para completar

MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL

10 videos (Total 54 minutos), 4 lecturas, 5 cuestionarios
10 videos
VP: price and perceived value6m
VP: detailed examples of game changing VP7m
Value Proposition: The value curve6m
Value Proposition: The value curve in practice3m
Value Architecture: The value chain5m
Value Architecture: The extended value chain6m
Value Architecture: Distinctive resources and competencies5m
Profit equation overview3m
Profit equation details4m
4 lecturas
About this lesson1m
About this lesson1m
About this lesson1m
Further reading: additional examples to inspire you10m
4 ejercicios de práctica
Module 2 Lesson 1 - Practice Quiz30m
Module 2 Lesson 2 - Practice Quiz30m
Module 2 Lesson 3 - Practice Quiz30m
Module 2 - Graded Quiz30m
Semana
3
2 horas para completar

MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION

8 videos (Total 48 minutos), 1 lectura, 3 cuestionarios
8 videos
Direction 1: Reduce client price4m
Direction 2: Reduce clients' hassle7m
Direction 3: Look for non-clients5m
Direction 4: Introduce more functionality or more emotion4m
Direction 5: Search other segments or industries4m
Direction 6: Introduce a third party4m
Direction 7: Modify the revenue stream7m
1 lectura
About this lesson1m
3 ejercicios de práctica
Module 3 Lesson 1 - Practice Quiz30m
Module 3 Lesson 2 - Practice Quiz30m
Module 3 - Graded Quiz30m
Semana
4
2 horas para completar

MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE

8 videos (Total 42 minutos), 3 lecturas, 3 cuestionarios
8 videos
Direction 9: Modify one or several steps in the value chain4m
Direction 10: Eliminate or add a step in the value chain6m
Direction 11: Leverage strategic resources5m
Direction 12: Associate with competitors4m
Direction 13: Identify supplementors3m
Direction 14: Find new resources3m
Summary of the 14 directions6m
3 lecturas
About this lesson1m
Summary of the 14 directions1m
Questions to consider to explore each direction10m
3 ejercicios de práctica
Module 4 Lesson 1 - Practice Quiz30m
Module 4 Lesson 2 - Practice Quiz30m
Module 4 - Graded Quiz30m
4.7
42 revisiones

Principales revisiones sobre Business Model Innovation

por MNJan 17th 2017

Superb course with great structure and well designed modules and videos. You end up with a very practical toolbox to think about business models in a very disciplined way.

por BMMay 6th 2018

Very good course! the pedagogy is excellent, and the whole way to re-invent a business model is really operational! thanks a lot for the people who prepared this course!

Instructores

Imagen del instructor, Laurence Lehmann-Ortega

Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy
Imagen del instructor, Hélène Musikas

Hélène Musikas

Affiliate Professor
Strategy and Business Policy

Acerca de HEC París

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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